The soft lining under the tulle is convenient for girls. The gothic style dress adds vintage atmosphere There’s not one but two trendy animals that everyone wants to dress-up as this year. The hardest part is knowing which to choose: unicorns or llamas?

Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. Amelia Fang takes the starring role of this ‘terrifying’ tale. She’s fun, fiesty and loyally flanked by her friends, Florence the yeti, Grimaldi the reaper and Squashy her adorable pet pumpkin. When spoilt-brat Prince Tangine captures Squashy they must escape the party to plan a daring rescue! In their race against time, they come to realise things in Nocturnia may not be quite what they seem . . . The new collection will bring to life the quirky gothic children’s book character created by talented author and illustrator Laura Ellen Anderson. The campaign joins others announced by Rubies for World Book Day, including the launch of marketing for its officially licensed Amelia Fang costume, the newest licence in Rubies’ portfolio which is projected to be one of the most successful ones of the year.

The costume includes white shirt, white waistcoat, red band, white gloves, and vampire cape with collar. Amelia is sure to be the star of the show for this year’s celebrations, but there’s also a whole colourful cast of other characters from the series who would also make for fantastic dress-up. Tracey Devine-Tyley, head of Licensing & Portfolio EMEA, explains: “We understand how important reading is to children; it helps develop their minds and imaginations and we strive to support this through the licences we hold that celebrate reading. Amelia Fang is a fantastic licence for us to acquire. It’s a beloved book series with a strong and growing group of fans consisting of children and parents alike.” She's currently starring in Laura's book Amelia Fang and the Barbaric Ball,which follows her race to save her pet pumpkin Squashy from the King's spoiled son Tangine.

Amelia Fang is the coolest little vampire out there. She lives in the spooky land of Nocturnia, which means that for her, it’s Halloween every day. Amscan UK, part of the Wonder group, joined forces with the Milton Keynes community, to gain a Guinness World Record for the longest length of tin cans.The Amelia Fang book series, (published by Farshore/HarperCollins UK) has sold over 380,000 copies in the UK, and has been translated into 24 languages worldwide. It follows a little vampire with a big heart through adventures in the city of Nocturnia.