McMullen, Laura (12 November 2012). "HealthBuzz: Salmonella Concerns Prompt a Nestlé Recall". US News . Retrieved 4 April 2013.

a b "About Nesquik- Brand Heritage". Nestlé Middle East FZE. Archived from the original on 14 November 2015 . Retrieved 17 January 2015. Developed in the United States of America in 1948, we were originally known as Nestlé Quik [..] In the 1950s the brand was launched in Europe as NESQUIK®. This followed with a worldwide name change for the brand and then from 1999 onwards it became NESQUIK® in all countries. Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik. [1] Nestlé USA Announces Voluntary Recall of NESQUIK® Chocolate Powder". FDA.gov. 8 November 2012 . Retrieved 4 April 2013.

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To support its case and defense, Nesquik commented on the ad's reference to iron, magnesium Vitamin B, Vitamin C, and Vitamin D. It said that health claims for these micronutrients, in relation to growth and development and maintenance of bones and teeth, had been positively tested by the authorities. Nestlé also said that the benefits of drinking milk were well known and that Nesquik was suitable to be consumed once a day, as part of a balanced diet and Health promotion. [ citation needed]

On 8 November 2012, Nestlé USA issued a voluntary recall of limited quantities of Nesquik Chocolate Powder made and sold in the United States. These that were recalled were of the 10.9-, 21.8-, and 40.7-ounce (309 g, 618 g, 1150 g) tins. This recall only affected the chocolate variety; it did not affect the other varieties of the mix or any other Nesquik products. This was the first known recall of a Nesquik product. These tins were taken off the market after Nestlé was informed via a supplier, Omya Inc. that it had issued a recall of certain lots of one of its own products, calcium carbonate for Salmonella contamination. The affected Nesquik chocolate mix was produced during early October 2012. All affected products had an expiration date of Best Before October 2014. [4] [5] [6] [7] [8] Nestlé issued a statement on the recall stating, "We apologize to our consumer and sincerely regret this incident." [9] In "The Launch Acceleration" episode of the fifth season of the TV series The Big Bang Theory, it was revealed that Strawberry Quik (along with Pepto-Bismol) is the favorite pink fluid of Dr. Sheldon Cooper in a "hot date" with Dr. Amy Farrah Fowler, as the latter attempts to transfer his attachment to several items towards her. https://www.iol.co.za/lifestyle/food-drink/cry-with-us-nestle-to-discontinue-nesquik-in-south-africa-12b40f57-7ed5-4e44-ac56-d44573dd4727 Nesquik began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including the U.S., Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1999. The same year, Cereal Partners Worldwide introduced Nesquik Cereal, a breakfast cereal that "turns milk into chocolate milk", which is similar to Cocoa Puffs. Nesquik syrup products were introduced in 1981 and ready-to-drink products were introduced in 1984.

a b c "Chocolate and Strawberry Powder, Syrup, and Products – NESQUIK". Nestlé . Retrieved 15 July 2015. Nesquik Powder [..] Nesquik Syrup [..] Nesquik Ready-to-Drink Some consumers were angered, complaining the ad encouraged poor nutritional habits, as the advertisement had suggested that the product was suitable to give for breakfast to children on a daily basis. Five of them reported the advertisement to Ofcom. Clearcast, the agency that regulates television advertisements, said that it understood that the amount of sugar that is in a single glass of prepared chocolate Nesquik is "well within" the World Health Organisation's guidelines for daily sugar consumption. [ citation needed] Nesquik Powder Chocolate 9.3 oz". Archived from the original on 7 December 2016 . Retrieved 14 April 2017.

April Fools Goes High Tech In A Big Way". HSJ.org. Archived from the original on 8 July 2013 . Retrieved 5 April 2013. Nesquik Breakfast Cereal". Nestlé . Retrieved 17 January 2015. The only breakfast cereal with the irresistible taste of Nesquik chocolate in every bite. [etc] Nestlé introduced ready-to-drink Nesquik (Quik at the time) Chocolate Milk in 1983. Strawberry was added in 1987, and Banana was added in 1990. Vanilla, Double Chocolate, and Banana-Strawberry are also available. A Nesquik flavor of Nestlé hot cocoa mix features bunny-shaped marshmallows and advertises 38% more calcium than regular hot cocoa.

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RECALL: Nestlé NESQUIK Chocolate Powder Recalled For Salmonella". Novi Patch. Archived from the original on 18 November 2012 . Retrieved 4 April 2013.