And of course, it comes loaded with many features you expect from the best TVs. HDR10, HDR10+ and HLG HDR modes are all supported (sorry, no Dolby Vision). And the sound should be impressive enough that you don’t even need one of our best soundbars, thanks to a 120W speaker array, Dolby Atmos support and a slew of other audio features.

Make everything you watch truly spectacular. Samsung QLED TVs are certified to provide 100% colour volume*. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that will look incredible for years to come. Guaranteed on your screen for an entire decade**. With over a billion cinematic colours, everything you watch is brought to life like never before. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Step 3

Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour and remarkable contrast. Plus, with HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended. QLED: Quantum dot technology delivers more than a billion colors with greater accuracy, better brightness, and wider color volume, matching the format used by most cinema screens and Hollywood content creators. This provides exceptionally vivid and lifelike picture performance. Featuring an awesome 98 inch screen, watching the Sony BRAVIA XR-98X90LU is like having a cinema in your home.

Incredible detail unveiled with bright colour and rich contrast”.

• Inflation-Busting Megadeal!

With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Samsung’s easy-to-use and customisable Smart Hub platform gives you tailored recommendations. Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your Neo QLED TV has been delicately crafted to look beautiful from any angle.With its truly cinematic 98 inch screen, the Samsung QE98QN98A delivers the action to the heart of your home. Prices valid in stores (all including VAT) until close of business on 25th November 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.) Samsung 2023 8K TV models are pre-set for energy saving. You may adjust brightness in the [menu/setting]. Higher brightness consumes more energy.