Helping sports teams do better through this unique system is a valued service that’s hard for competitors to match, and makes Gatorade a more complete and holistic partner to those teams. Sporty nerds can also opt to use it with Gatorade’s Gx Sweat Patches, which are disposable wearable patches that measure how much sweat and sodium you lose during exercise. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. You only really need a sports drink if you’re working out for more than 75 minutes at a high intensity or in a hot climate.

There has been strong synergy between continuous improvement in the product and system development, user feedback gathered progressively during the phased roll-out approach, and savvy marketing to spread the word globally among both professional and high school athlete key influencers. The Gx system continues to evolve and extend the brand from its origins as a sports beverage, to sports fuel optimization. This increases the need/benefit to go to the Gatorade site, and in a virtuous cycle, more users online can create more of a relationship with valuable sports lifestyle content. Our bottles are made of a lightweight, recyclable plastic and are considered "disposable" packaging. However, Gatorade says that the patch and algorithms are designed to be worn in one specific place: the left forearm.

Please always read the labels, warnings, and directions provided with the product before using or consuming a product. Gatorade’s Gx Bottle is specially designed to make puncturing the Pods and pouring their contents into a bottle a breeze.

Or, unscrew the entire cap if you’d like to add ice to your bottle, then fill the bottle and replace the cap, opening the top half of the cap to reveal the pod piercer. Gatorade says that Pods don’t have to be refrigerated, though their shelf life may be extended if they are.Because the pods can be customized with so many different options, it’s hard to offer all the variations at retail. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. Gatorade changed its tagline to the Sports Fuel Company to encompass food and future innovations, with the idea that being an athlete at the top of your game is a 24-hour endeavor. For accurate results, you’re supposed to wear them during a single activity, and you’re not supposed to cover your forearm with clothing. You’re supposed to use the patch during your “highest intensity workouts,” where you’ll sweat the most.

When treated as a valued brand partner, they’re excited to spread the word, creating a virtuous cycle for the brand… They give feedback for optimization, and spread the word to increase awareness. If you’re new to endurance sports or adjusting to a new environment, I can see how insight into how much and how often to fuel would be helpful.This customization and performance expertise service could eventually become another revenue stream, and one that scales effectively with demand. If the patches weren’t so fussy, or if I were a sweatier person, I would’ve liked to use them once or twice when I was in half-marathon training.