Lamaze toys are developed around the Lamaze Infant Development System which consists of three developmental themes:

Octivity Time is the cutest, friendliest octopus you've ever seen. With his bright colours and happy smile, he'll be a winner with any small child. Baby Travel Pram Toys: Travel toys with buggy clips keep little ones entertained on the go - Captain Calamari has a large ring-clip to securely attach to any pram or car seat so they can't be dropped or thrown. Clip to your baby's activity centre or cot so they're never without their favourite toy. With Lamaze toys, babies will discover new skills no matter when the toy was originally bought. Lamaze provides babies with toys that will evolve as baby's senses evolve. So a toy bought when baby was very young will still be applicable to baby when they are slightly older. Moving and Doing – 9 to 24 months The toys are designed around sound and texture. Baby likes to touch and feel different things so they will reach out to investigate their immediate world or shake their hands or feet to hear rattles and tinkles. Exploring and Experimenting – 6 to 24 months All Lamaze toys are designed in conjunction with Lamaze International, which promotes normal, natural childbirth and confident early parenting. Why not put your trust in the experts?Featuring a different playtime activity on each leg, and a squeaky head, Octivity Time is a great way to help your child develop through play. All Lamaze toys are designed to help baby explore and learn about their world. Awakening the Senses - Birth to 24 months

Expertly Designed Lamaze Toys for Babies: Made from high quality materials and built to last, Captain Calamari is carefully designed with research from developmental experts to bring your child many moments of joy and fun as they grow. Soft Toys for Babies: Meet Captain Calamari, a fun octopus pirate friend for your baby. With a peekaboo eye patch, dashing captain's hat, surprise mirror and eight knotty legs with rings and a rattle, this soft plush will keep any baby or toddler content with cuddles and tactile exploration. Lamaze follows key developmental stages for baby and works within baby's skill set from birth. A newborn baby cannot see very far at all but can hear very well so much of the Lamaze philosophy in the early months is around helping baby develop these senses.Lamazetoys are designed in conjunction with Lamaze™ International, America's leading childbirth and early parenting organization, and Yale University child development specialists Drs. Jerome and Dorothy Singer. The Lamaze® Toys Infant Development System®guides you through four key phases of your baby's development, allowing you to select Lamaze toys that fit naturally into his/her play patterns. From baby's earliest weeks through the active toddler years, you'll always find a Lamaze toy that is "just right". Lamaze toys can inspire your baby to reach new developmental milestones. The Lamaze Infant Development System inspires baby through four phases of development, and makes it easy for you to select Lamaze toys that satisfy baby's increasing energy levels, challenge maturing skills, and captivate the imagination. Lamaze Baby Toys & Books - Infant Development System. Inspiring babies and toddlers... Lamaze toys. This toy is part of the Lamaze Infant Development System, professionally designed to give your baby the best start in life.