The video sees Derulo performing an energetic dance routine and a head stand a year after injuring his neck. They talk about Al Capone in the song, but got a lot of details wrong - understandable since they wrote it based on gangster movies. It was written with Jason Derulo's girlfriend Jordin Sparks in mind as the pair were themselves friends before they became lovers. Derulo told MTV News that the song's joyful vibe is his reaction to being injured and fracturing his neck back in January 2012. The track was produced by Ammo (Katy Perry, Kesha, Leona Lewis), and got its first play on Ryan Seacrest's LA radio show on April 16, 2013.

The song explores the situation where two friends decide they want more from a platonic relationship.At 128 BPM, it's a dance tune, but unlike most EDM-influenced songs of the time, it doesn't use instrumental or vocal breaks - the structure is the one most common to pop music: verse/chorus/verse/chorus/bridge/chorus (A-B-A-B-C-B). The Other Side" was met with mixed reviews from critics, some praised its energy and catchiness while others defined it as a generic autotuned dance-pop track. That first chorus doesn't appear until 49 seconds into the song, which is much longer than most hits of this genre wait. In his own words, he says that this song is “ about taking [a] friend zone situation … to the next level. Sometimes it takes that one little embrace, that one little kiss or that one little drink to change everything.

You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. The outro is also a very patient 23 seconds long, providing room to breathe at the end of the track. Derulo co-wrote the song with Martin Johnson and Joshua "Ammo" Coleman; the latter is also the producer. She was considering going back to school when she and her boyfriend Lindsey Buckingham were asked to join the group.I came off of a near-death experience, and it really helped me to grow up and change up a little bit," he explained.