One adherent of the “soft life,” 30-year-old Britney Campbell, tells me that her upbringing greatly influenced her views on work and labor and taught her what she wanted to change. Richie’s favorite workout, Pilates, has even become a key part of the soft-girl aesthetic, with many declaring it a cornerstone of the lifestyle.

Thus the rise of the soft girl may not be just a rejection of the girlboss but also a reaction to the difficulty of living under late-stage capitalism, something that people of every generation are starting to chafe against. In many ways it does seem kind of empowering to take up the soft-girl ethos, to break away from the rat race, and stop feeding into the machine of labor. Motherhood is also the desire of many soft girls, especially those who can stay at home with their kids. If they’re a celebrity, they might be a nepo baby model type; if they’re not, they could certainly pass as one. And remind them that they’re not broken for not thriving in a world that wasn’t made with them in mind.I don’t know if it’s the European lifestyle rubbing off on me, but I don’t think girlbossing is cool, I don’t think it’s impressive. I think ‘soft-girl energy’ relates joy to being docile and lacking goal-oriented tasks throughout your day,” she says. Young moms who do stay at home are nearly fetishized on soft-girl TikTok, with their videos extolling the virtues of their “soft living” with their babies getting millions of views.

Anything implied or inferred within these pages is not to be taken as an inducement for payment for anything other than time and (executive) companionship. We are group of English independent Escort friends working an Escort co-operative in Tolworth Surrey.The main draw of the weird girl aesthetic, at least for me, is that it flips the conventions of other trends.

My own love affair with the weird girl aesthetic began months before that post, when TikTok realized I had at least a minor interest in fashion and began serving me videos from creators like Rian Phin, Clara Perlmutter, Kristen Bateman, Shuang Bright, and Mandy Lee, who all embody weird girl style in one way or another. The company blames the trend on the uncertain economic times Gen Z has faced during their entire adulthood thus far, from the pandemic to now. To them, the pursuit of what is known as “hustle culture” is not just toxic and potentially harmful to their health—it actively goes against what it means to be a woman. Out of everything from Glamour Dolls that I’ve tried, I found myself reaching for the Fakecation Bronzer the most. Kurish is currently working full-time and says she was often taught she needed to hustle and strive for career success when she was growing up.

Many, including 24-year-old Alyssa Kurish, daydream about a simpler existence in which they are a wife and a mother first. Motherhood and homemaking offer a sense of purpose and connection that resonate with a lot of individuals, especially in the age of digital connectivity. Two years after making her viral video, Jones says she has found herself in a more supportive workplace, and still is striving to put the “soft life” into practice every day.

Women who strove to be girlbosses went to bed late and got up early to sweat it out at Barry’s or Soul Cycle.Here’s what I gleaned from my initial months on the sidelines: The weird girl (I consider the term to be gender neutral, by the way) wears a hyper-curated mix of secondhand and new clothes, the former sourced from Goodwill and Depop, the latter likely heavily discounted finds from the most recent Ssense sale. For regular updates of photos of our many beautiful Bullz-Eye models from our archives, you can follow our Girl Next Door Instagram account and our Babes Facebook Page for some of our best photos! I definitely have days where if I'm really not feeling it, I won't push myself too hard or make any major decisions.