When it comes to online creators, she is the blueprint. And with so many product lines, including forays in NFTs, cryptocurrency, music, and a long, long list of cosmetics and merchandise, Paris is now sitting on an empire — one we really want you to be a part of. On that note, we have some more special news. We’re prepared to announce an official launch date for the new scent… drumroll please, thank you. No one knows how to perfect an image better than Paris Hilton and that’s especially true of her perfume bottles. She’s known for her eye-catching and gorgeous bottle designs, like the crystal-covered Can Can Bling Edition or the mesmerizing gold, beachy vibes for Siren.

Oh and one more PSA: the mist and walk (where you spray a cloud of the perfume and then walk into it) may look cool in romantic comedy movies but sadly, it isn’t very effective at holding onto the scent. Spray directly onto your skin and wait for the perfume to dry. The Rush perfumes are elegant and refined, with floral notes and an overall subtle but impactful tone. These are perfumes built for young women who want to be noticed. Each of the Rush perfumes — Gold Rush, Rose Rush, Ruby Rush, Platinum Rush, and Luxe Rush — come in stunning designs, shaped like evening gowns with a fitted bodice top and a lush and flowing gown glass bottle. As the beauty mogul and internet fave continues to build her empire, we hope you’ll join us to be a part of history. Making Love Rush was a labor of Love for Paris Hilton and now it can be yours. XOXO. Your body’s natural heat will mix with the scent and put out love-ly vibes all around you. Just make sure you don’t rub it on your skin. The friction from rubbing will cause too much heat, changing the effect of the scent. Love Rush is one such addition. What will the bottle look like and which color gown will Love Rush be wearing? You’ll just have to wait and see (keep reading to discover just how long you’ll have to wait)… What Does Love Rush Smell Like?You know those moments in life you wish you could capture in a bottle and keep forever? Those late nights and long drives? Dancing in the middle of a crowded room or setting eyes for the first time on the person you’ll one day call yours? You can’t bottle a perfect moment… but what if we told you that you could? As such, we’re so pleased to announce that Love Rush, the new fragrance from Paris Hilton will be exclusively available on ParisHiltonFragrances.com, so you can buy directly from the woman who made all of this happen.

As beautiful collector items, they’re the perfect display perfume. With every new edition, we add another gorge dress to our little perfume wardrobe. How cute is that? Paris Hilton is a top-selling celebrity fragrance brand. The fragrance line has 25 perfumes in the Parlux LTD fragrance base for men and women. In addition, they have new fragrance launches each year.If you’re unfamiliar with Paris Hilton’s line of Rush perfumes, we have just one thing to say to you — you’re seriously missing out. The Paris Hilton newly launched a floral fruity fragrance for women named the Ruby Rush by Paris Hilton in the year 2023.

As soon as Paris gained a platform, she got to work, orchestrating a fragrance legacy and booming brand which has survived and thrived over the last two decades. Where so many other stars have come and gone, Paris has built something that lasts.

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It’s hard to describe what falling in love feels like, and even harder to capture it and hold onto it forever. Paris met with the perfumer to talk through her wishes and dreams to create this one of a kind scent — her wedding perfume. Scent is one of the most powerful forms of memory and with Love Rush, the new fragrance by Paris Hilton, you can mark the most important days and nights of your life with a subtle and sophisticated note. The latest addition in Hilton’s superior Rush eau de parfum series, Love Rush is the much-anticipated scent from the most special day of her life. Coming out in late 2022 and inspired by Paris’s journey to lifelong love, Love Rush is a beautiful assemblage of scents, accented to perfection. Like love, the scent comes on strong and intense and then fades into a lasting and special smell that only gets more special as it becomes more familiar. Like love, it’s a scent you want to last forever. Over the last two decades, she’s built a fragrance empire, working tirelessly to produce new and exciting scents, perfect for every occasion. From her first self-titled label released in 2004, Paris is always keeping her finger on the pulse of fragrances, delivering some of the best-selling bottles on the market. She is the proud owner and face behind over 29 perfumes and colognes, for men and women, for day and night. As the co-founder and CEO of 11:11 Media, a global media company and content platform for influencers and brands to elevate their status with proven storytelling and impactful content strategy. If you know anything about Paris’s story, her new position as CEO of a media company makes so much sense.