On the point of gaming the system: from three-feet, the make rate of a perfect putt for an average player is around 1/10 (but if you do find a way to game the system, we really need to hear it as it would save A LOT of time in trying to make the putt for content purposes!). All of us loved the mat for practice putting in our rooms. It rolls at a great speed and I thought it looked fantastic in the European colors. Same with the mirror, trainer, and accessories. Just what we wanted to boost the Team Europe spirit. Overall, a fantastic product the players and captains loved – fabulous gift,” said Matthew.

Especially perplexing for Riddiford were the fiddly short putts after a layoff. What he and the golfers at Therefore envisioned was a more effective putt return product, one without a requirement for electricity or batteries that could be used anytime, anywhere. Playing off a low, single-digit handicap at Royal Ashdown Forest Golf Club – and wanting to stay there – meant finding ways to keep his short game sharp. We haven’t had confirmation yet, but I’m going to go out and say 99 % credibility goes to us,” Slaughter added with a wink.Getting any new product into the right person’s hands – an influencer – can be the difference between success and failure. This is where the PuttOUT story takes on a “bit of serendipity.”

Three years ago, Riddiford and his team at Therefore became its own client, carving themselves out a niche in the golf training aid and accessories market by building a better mouse-trap for golfers. More than a 250,000 PuttOUT units sold (and counting) since the original Pressure Trainer debuted in January 2017, PuttOUT is now its division at Therefore. That came about purely out of necessity. No distributor likes a one-product scenario. Ours up in near Royal Lytham, Second Chance Ltd, kept pushing us to think bigger,” Clift said. “We realized that we could engage in other products like the mat and mirror by building them to the same high standard we use for everything else. We’re not golf pros; we work with pros. What we do is provide the best tools to allow golfers to take on their practice.” Crossfield Champions the Cause…

Well, herein lies the problem with all products meeting the online market today: you make something cool and sadly the inevitability is that someone will rip it off — no innovation, no improvements, just lazy reincarnations. It isn’t like PuttOUT has a team of fifty looking after it. It’s a two-man show (with a bit of in-house support at Therefore when needed).