Gold is all-powerful, but its possession brings care and restlessness. True contentment is to be satisfied with little, as Horace is with his Sabine farm. The company also developed and patented a landmark innovation in the history of tires. The Radial Tire, introduced in 1946, eventually pushed Michelin to among the top world tire manufacturers. The Bibendum character’s shape has taken on many forms over the years. By the 1980s, he was running with a tire, and on his 100 th anniversary in 1998, he was slimmed down to reflect modern tires, which were smaller and lower-profile. By this time, however, the Michelin Man had entered the everyday language to describe someone with a plump appearance. Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p.25. ISBN 0-8118-0936-6. It is clear that pulsanda is (a predicative) gerundive (sc. est), but what about bibendum? Is it a gerundive ("Now one must drink", "Now there is a need for drinking/to drink", "Now there must be drinking" or "Now it is necessary to drink", i.a.) or is it a gerund ("Now it is time to drink", "Now there is time for drinking"", i.a.).

The Michelin Man is one of the most recognised symbols in the world but how was he created and why is he called Bibendum? Horace fancies himself carried along by Bacchus amid woods and wilds to celebrate, in some distant cave, the praises of Augustus. I.5, Quis multa gracilis te puer in rosa... – To the Flirt Pyrrha, who is as faithless as the winds or seas, and whose fancy no lover can hold onto. At Nunc, we're all about using the best all-natural ingredients to create drinks that are as refreshing and uplifting as they are good for you. We don't use any chemicals, artificial flavourings, or extracts - just wholesome, natural ingredients that are good for your body and your soul. I.1, Maecenas atavis edite regibus... – Dedication of the First Three Books of the Odes to Maecenas (Horace's Patron) –

1955 : BIBENDUM GOES SHOPPING

We carefully select the green teas used in our drinks to compliment the flavours of our raw honey and the premium botanicals we use: from the Mao Feng we use in our Juni-Purr with its delicate natural taste of fresh summer air, through to the refreshing, grassy taste of Japanese Sencha green tea used in our Hops Monster. We never want to bury the flavour of the tea and raw honey under layers of juices and chemicals so we start with a delicious foundation and then infuse the botanicals, layering delicious flavours to make our Nunc. We believe we are crafting a new non-alcoholic experience. Michelin is a tire manufacturing company headquartered in the Auvergne region of France. Alongside Bridgestone, it is one of the two largest tire makers in the world. The Michelin company, known officially as SCA Compagnie Générale des établissements Michelin, owns several tire brands and Michelin, including Taurus, Uniroyal, BF Goodrich, and Riken.

IV.14, Quae cura patrum quaeve Quiritium... – In Praise of Tiberius, the Elder Stepson of Augustus –The literal translations of clauses using this construction can undoubtedly be very cumbersome, but the same is also the case with the impersonal passive construction, upon which it is based. An example of this is: “Caesari persuasum est”, i.e. Caesar was persuaded, where the literal translation, “It was persuaded to Caesar”, can scarcely be admitted as acceptable. “Persuasion is brought to Caesar” is a little better but still clumsy. Third person singular passive forms of intransitive verbs are used exceptionally in the case of the impersonal passive construction, and, if we decide that it is gerundives, not gerunds, that are being used in expressions such as “Nunc est bibendum”, then we must regard a gerundive as an additional exceptional passive form in the case of intransitive verbs. This is, frankly, not very easy to accept, particularly since the gerundive of intransitive verbs does not appear in other contexts, and for the reasons given in the opening paragraph of this monograph, it is difficult to be entirely comfortable with either argument. Nevertheless, it is perhaps easier to accept that it is indeed the gerundive being used in this context, since gerunds do not otherwise appear in the nominative or have the force of necessity, etc. His international career started very early. With the sales teams, he traveled roads the world over to meet new clients and forge the brand’s reputation. No continent escaped his charms. From the 1920s, his fame was already planetary! His popularity grew as the years went by, testified by the ultimate tribute in 2000: the Michelin Man was voted the best brand icon of all time by a jury of professionals for the Financial Times. The same year, he appeared with a very high-tech design in 3D, confirming his predilection for innovation and technology. His development says a lot about the history of the car industry... Initially, he bore the features of a social class that at the time was the only one that could afford to try this new means of transport (monocle, cigar, signet ring, cuff links, etc.). Then, little by little, cars became affordable and the Michelin Man removed his accessories and became the friendly guy we know today. A universal character