Additionally, fruits are a great source of nutrients like vitamin C, E, magnesium, phosphorus and folate, which aren’t mentioned on the Kissan jam nutrition label and possibly because they don’t exist in it. It is full of preservatives Kisaam jam has four main flavors: Orange Maramalde, Mango Jam, Mixed Fruit Jam, and Pineapple Jam. The key ingredients that are used among all flavors include: Planning to start a jam-selling business from home? Then make sure to read out the steps to start a jam-selling business perfectly. In simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients. Potassium sorbate in food is used to prevent the growth of microorganisms. However, some sources show that excess intake of it can cause severe side effects like asthma, digestive problems and skin and eye irritation [1].

Moreover, excess intake of Sodium metabisulfite may lead to nausea, vomiting, diarrhea, abdominal pains, depression etc [5]. It has artificial flavors and colors The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers. While the European Union approves this food color (EU), some sources claim it can worsen asthma. Also, when taken in combination with benzoates (which are present in Kissan jam), it can induce hyperactivity in children [7]. One tablespoon of Kissan jam (20g), which is also the recommended serving, contains 13.6g of sugar – this is equivalent to three and a half teaspoons of sugar. To put this into perspective, even Coke and Pepsi don’t contain this much sugar.

If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar. While Kissan jam may be a tasty treat that turns bland food into delicious food, it’s not healthy to consume(especially on a regular basis). In addition, consuming sodium benzoate can increase the risk of inflammation, obesity, ADHD and allergies. [2] [3] [4] Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223). You might think that the high sugar content in Kissan jam is due to the addition of fruit pulp, but this is not the case. Of the 13.6g of sugar, only 1.1g is from fruit.

Feeding your child this much sugar, in the name of ‘fruit jam’, increases the risk of many health problems such as weight gain, diabetes, obesity, and sugar addiction. Jam flavor A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar. This is because fruits used in Kissan jams undergo hefty processing, which strips them of their macronutrients, vitamins and minerals. No product launches: While rivals like Nestle, Brittania and even some local players have launched new products like cheese spreads and chocolate spreads, Kissan still continues to depend on fruit flavours for its jams and this is affecting their image. For example, 100g whole orange contains 1g of protein and 2.4g of fiber. However, looking at the nutrition label of the Kissan jam orange Maramalde flavor, you will find that it has an almost negligible amount of protein and just 0.5g of fiber.

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While artificial flavours are mostly safe, in some people, they can cause unwanted effects such as high blood pressure, obesity, infertility, allergies and other issues [6]. As the name suggests, preservatives preserve food from mould and bacteria. However, these preservatives can sometimes harm health, especially when you consume them in high amounts. In addition, the red color of Mixed fruit Kissan jam is not because of the color of the fruits but due to artificial coloring (E122), also called Azorubine.