We had three offers of investment in total (one was not televised) – but we felt the percentages they were asking for were too high. It was very early on in our business journey but we were already selling through Mothercare and John Lewis were about to range our Cuddledry handsfree towels, so we felt we just didn’t want to give so much away. Who knows whether our journey would have been very different if we had said yes?! We were also both mums to tiny babies at the time (in fact Polly was heavily pregnant when we were filmed) and we were unsure how much control we would be prepared to give up – so I think we were both relieved by our decision.” Can you share any specific plans or developments for Cuddledry for the year ahead?

Made with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm. Beautifully boxed and luxurious quality. Now celebrating its 15th anniversary, Cuddledry was founded by Somerset-based mums Helen Wooldridge and Polly Marsh.The bamboo cotton towelling won't lose its softness after washing, so its ideal for delicate young skin. Cuddledry believe every moment with baby is special, and should be filled with treasured smiles and laughter. Cuddledry towels allow parents and babies to enjoy the best bathtime possible. Designed perfectly for the job, Cuddledry towels are simple and safe to use, whilst also providing value for money as Cuddledry towels last for years, not a few short weeks when baby is tiny. Cuddledry has been established for 15 years now – our brand is well known, trusted and genuinely loved by parents. Safe, simple and snug! Our towels and other goodies are known as being part of what you need for a new baby, or as wonderful gifts. Our marketing is strong and retailers benefit from that too – tons of fabulous influencers and celebs love their Cuddledry towels – Stacey Solomon, Mrs Hinch, Paloma Faith and many more.” Which baby/nursery products do you wish you’d invented – and why?

As featured by Sophie Hinchcliffe (Mrs Hinch) who says ‘Cuddledry towels are the best invention’! A perfect gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this option). Available with name embroidered on front edge - just choose 'personalised' option. Please allow an additional 2 days for this option. These are stunning play mats perfectly created to meet the needs of the whole family. They’re robust yet squishy, designed to keep little ones cushioned on the floor- not to mention grandparents’ knees too! This gorgeous collection feature double-sided play mats with with a heritage design collaboration from Morris & Co® that definitely won’t look out of place when the grandchildren come to play! High quality, long lasting towels made in designs your little one will love: a perfect gift for your own child, a friend, a niece or nephew, grandchild or any little one who would just love it!

Celebrity Endorsements

For those who want to play in comfort with their grandchildren, without their home looking like a creche, Totter + Tumble are for you! We especially love their new Collaboration Collection with Morris & Co. The adorable Cuddlebunny towel has been created by multi award-winning Cuddledry® to snuggle your little ones after bath time. Bundle Beds are ideal for those super special sleepovers! Each bundle has everything that you need for a brilliant night’s sleep – yes, it’s ALL included! Cuddledry gives parents two hands free to safely lift their baby from the water, and simply wrap them cuddled up warm in their arms, bathtimes have never been so easy and snug.