Advertisements for the variant asked viewers if they believe in hypnosis, implying that to be its effect on women.

Axe has been the expert on talking to guys for 33 years and the brand knows that what matters to men has evolved with time. Now more than ever, attractiveness is about being your own man, in your own way. Can is the same design as the 90's version with some minor changes to the logo and a snapchat code on the rear.Now, in 2023, Axe is redefining the world of luxury scents with the release of its Fine Fragrance collection across the US and Europe.

Limited edition variant released in the UK to cover the "Voodoo Eclipse" Dance Event marking the solar eclipse in 1999. Exclusively available in Boots stores in the United Kingdom. The shower gel is a re-released version of Transform Advertising shows a girl kissing a boy and the mouth of the girl gets frozen. Also available as a shower gel. Still available in some stores.Find sources: "List of Axe products"– news · newspapers · books · scholar · JSTOR ( October 2012) ( Learn how and when to remove this template message) Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. The advertising campaign features a caveman who sprays the fragrance on himself and becomes irresistible to women. The tag line is "No one can resist a man in leather." It’s four decades since Axe launched in a male grooming market that looked very different from the one we know today. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal.

Uses a Morgan Freeman lookalike in the advertising that mimics the style of a crime film. Still available in some countries. Wong, Elaine (25 November 2008). "Unilever Puts Axe Shower Tool on Display with SnapAds". Ad Week. Archived from the original on 15 October 2019 . Retrieved 15 October 2019. Feifer, Jason (7 August 2012). "How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust". Fast Company. Archived from the original on 15 October 2019 . Retrieved 15 October 2019. Axe saw that gap in the market and responded, creating a revolutionary new spray that combined an effective deodorant with a high-quality fragrance.Available in Shampoo only. This Limited Edition Shampoo + Conditioner came out with Freeze anti-itch shampoo. The scent seems to rival the Fever body wash and body spray line of products. A chocolate-smelling fragrance; advertising implies that because women like chocolate, they will find men who smell of chocolate irresistible. Part of a major re-brand that included razor blades and barber products. Re-Released as a shaving gel. Qadar, Sana (28 September 2007). "Teen burned in popular body spray stunt". CTV.ca. Archived from the original on 6 April 2012 . Retrieved 18 December 2016.

Axe’s biggest market is the US, where its bestselling product is Axe Apollo body spray. The UK, where Axe is known as Lynx, is the second biggest, with Lynx Africa the country’s most popular male fragrance. Germany, Mexico and France make up the rest of Axe’s top five markets. Limited edition variant released to cover the "Phoenix Legends" Dance Event in Ibiza, Spain in 2000.Part of the Axe hair crisis relief products. This shampoo has been marketed under Limited Edition status! This shampoo supposedly follows the Fever line of products. Young men in the 70s and early 80s had two choices: cologne or deodorant. Both posed a problem. Aftershaves tended to be overpowering and not particularly long-lasting. Deodorants were considered bland. Axe aka Lynx was launched in France in 1983 by Unilever. [3] It was inspired by another of Unilever's brands, Impulse. [ citation needed] Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO until 2002. [4] [5] Is there a difference between Lynx and Axe? When looking at the names there is a difference, but when looking at the products they are the same. Both Lynx and Axe are both men’s deodorants. Lynx and Axe are the same products with different names for different markets. Axe Atlantis / Lynx Atlantis by Axe / Lynx". Basenotes.net. 13 June 2009 . Retrieved 27 January 2010.