She was featured in the video game adaptations of Bratz Forever Diamondz, Bratz: The Movie and Bratz: Girlz Really Rock. Tali – She was introduced in the Babyz Mermaidz collection in 2007 and was later produced several times for the Lil' Angelz doll line. SPECIAL EDITION: In collaboration with Mowalola, collect this special edition Felicia fashion doll featuring premium fashions and accessories by Mowalola.

Isaac Larian, in comments given to the BBC, said that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly". In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on October 10, 2010. She was first introduced in the Spring Break collection in 2006 and was produced several times throughout the following few years. Following their discontinuation in 2016, Bratz dolls have become a highly sought-after commodity on the market.

She re-appeared in the Series 3 reproduction collection in 2023 as a replica from the 2005 Welcome to Fabulous collection. Raya – She was introduced in the Magic Hair collection in 2007 and produced various times for the Lil' Angelz doll line. In 2006, a toy-industry analyst indicated Bratz had captured about 40% of the fashion-doll market, compared with Barbie's 60%. She was introduced in the second edition Babyz Holiday collection in 2006 and was produced again the following year for the Babyz 2-in-1 collection.

In line with the launch of the new line of Kylie dolls, Bratz's fans questioned the choice of Kylie as their first celebrity collaborator.Most notably, before being introduced as a doll, she appeared in the TV series adaptation, as a secondary antagonist, including various films with her sister. From October 2008, Nickelodeon aired a reality show titled Bratz Design Academy, in which young girls aged 9 to 14 compete in fashion challenges similar to Project Runway, with the winner designing clothing for a British line of Bratz dolls. The BRATZ Anniversary Edition will introduce 10 new characters all poised to join the world's most popular fashion dolls in their yearlong celebration. She was also produced as a Kidz component twice in 2007 for the Kidz Fashion Pixiez and School collections.