The book was originally due to be published in March 2023, but once Federer announced that he planned to retire at the Laver Cup in September, we worked closely with Pitch Publishing, our publishers, who then did a fantastic job in getting the book published by the end of October. The response has been very positive, which is very nice to hear; now our job is to get the word out there. Other figures in Federer’s life we could not reach Nakajima fondly remembers the Roger Federer day on the Nike campus near Beaverton, Oregon, which must have been in 2007. “We have Nike world-class athletes visiting the Nike campus all the time. But hardly anybody at Nike gets to work with and see athletes. So we like to create an event when they visit. In a glorious career spanning more than two decades, Federer won 20 Grand Slam titles - including eight at Wimbledon - and more than 100 tournaments worldwide, taking the game to a new level and becoming the most popular player the sport has ever seen. As he enters retirement, more than 40 personalities from inside and outside tennis reveal the special place Federer holds in their lives. He was up-and-coming, one of the top juniors. We brought him on and I realized right off the bat that he’s naturally charismatic and speaks well. And I noticed that he knew he was going to be great.”

Federer’s impact on the court is well-documented. The 41-year-old, who retired last month after the Laver Cup, has won 20 Grand Slam titles, 103 titles worldwide, the Davis Cup and Olympic gold medal in doubles. There have been a lot of books focusing on Roger’s career, how he became the legend he is now, and pretty much all of them illustrated Roger from a biographical perspective. This book is different. It takes another angle. It is no slight on the others to say that Federer’s career has been defined, in many ways, by his clashes with Nadal and Djokovic. Between them, the trio have dominated men’s tennis, mopping up the Grand Slam titles and leaving very little room for anyone else to get a look-in. Together, they have inspired each other to unrivalled heights.Federer readily admits that Nadal made him change his game. He was the only one whose natural style meant that his own natural game was not always good enough to win. For Toni Nadal, how Federer turned things on their head is what makes him even more impressive.

There, athletes have a safe haven,” said Mike Nakajima, tennis director at Nike for 29 years. “They can come and hang around and nobody asks for pictures.” The prominent stakeholders in world tennis always rent houses near The All England Club during Wimbledon to hold meetings and welcome their athletes. Nakajima continued: “People love to hate successful people. They’re jealous. But it always astounds me that no one ever says anything negative about Roger. Because of the way he portrays himself to others, he’s loved by others. Because he treats others respectfully, he knows the audience and can adjust his conversation based on his audience. He knows how to talk to grownups and kids. In a glorious career spanning more than two decades, Federer won 20 Grand Slam titles - including eight at Wimbledon - and more than 100 tournaments worldwide, taking the game to a new level and becoming the most popular player the sport has ever seen. Through exclusive interviews, they explain the Roger Federer phenomenon. As much as his deeds are important, it is also the intimate details that really make a person who they are. The Roger Federer Effect reveals them in fascinating and often previously untold anecdotes.

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ch bin ehrlich positiv erstaunt – ich hätte nicht gedacht, wie sehr mir dieses Buch gefallen würde und bin froh, dass ich es, ein Geschenk einer Freundin, angefangen zu lesen habe. Und nicht mehr aufhören konnte. When Federer won his third round match against Mardy Fish in four sets – he dropped the third – Toni Nadal, Rafa’s uncle and coach, was immediately impressed. And not just with the Swiss’s game. “I saw a guy who played really well, who played with unbelievable technique,” he says. “I love tennis and I love how he played. I love not only where the ball goes but how you put the ball there. His hair was very beautiful. But his work also.” Ukraine’s Sergiy Stakhovsky, interviewed before he headed home to defend his country against Russia’s invasion, famously beat Federer at Wimbledon, but also explains how the Swiss was so integral to getting huge prize-money rises for players at Grand Slams. Wrestler Urs Bürgler explains the role he played in bringing Federer together with Mirka Vavrinec, the woman who played such a massive role in his career, and we meet the man who beat Federer the first eight times they played. From goofy teenager to “James Bond” Roger Federer fires off a return to Rafael Nadal during the 2017 Australian Open men’s singles final. Photograph: Kyodo/Newscom/Alamy

Early on in the battles, Novak was struggling to figure out how Roger could play the way he played without seemingly looking like he was trying," Cambers recounted. "And Marijan just(Vajda) calmed his mind I think. He made him realize that he couldn't do what Federer does. So don't even try to think about that, just focus on your game." Roger would have been famous on his own for sure. Even if he was playing for any other brand. But he became a lot bigger because of Nike’s marketing machine. The exposure that Nike can provide to an athlete is amazing. Obviously, you have to have success on the court, which Roger had. He won a few US Opens; that opened many people’s eyes.” As he enters retirement, more than 40 personalities from inside and outside tennis reveal the special place Federer holds in their lives. Through exclusive interviews, they explain the Roger Federer phenomenon. I’m not sure Rafa wants to be the highest-paid endorser in the world. I don’t think he cares,” Nakajima added. "Rafa is Rafa, he has done extremely well and I don’t think he needs anything else. Roger wanted to be marketed, so he appealed to different brands, audiences and consumer groups. And his management company’s done an amazing job.”Dies ist ein Buch mit über 40 Interviews von Wegbegleitern Federers. Es ist in 4 Untertiteln unterteilt: Vorbild, Rivale, Freund, Gamechanger. In den jeweiligem Untertitel werden diverse Personen befragt und diese Interviews sind wirklich interessant und lehrreich. Man erfährt viel über die Sportikone und sein wirken auch neben dem Tennisplatz. Where does Nakajima see the Swiss after his career? “I can’t imagine he will be a commentator; nothing against that. But I’m sure he is thinking about other things. He’s such a savvy guy; if you’re a company, who wouldn’t want somebody like Roger working with you? I think he’ll branch out into other things. And his name will live on forever as one of the best athletes of all time.”