It’s suitable for all hair types, features our signature scent (which is sure to perk you up) and gets two jobs done at once… win! The newest edition to the Fish Soho line-up is the SuperFish range, offering tough, uncompromising hold for hard core stylists needing the ultimate fix. With great shape-defining properties, the range included Fishshape Texturising Crème, Fishfingers Shape Defining Wax, Thickening Shampoo and Fishfoam Styling Mousse. One of the oldest and most iconic styling formats, Fish brings you the Dapper Fish Smoothing Pomade.

This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here.Alternatively, enjoy some added ‘oomph’ when using two of our popular, traditional pot formats – Texturising Cream and Wax Fibre. Memory Fish Flexible Gel keeps hair flexible but firm, giving a structured, spiky or slicked back style to your hair. Fish was first founded in 1987 and given its name when founder Paul Burfoot was decorating the salon prior to opening. Directions: Work a pea sized amount between palms and distribute evenly throughout dry or towel dried hair before starting to style. Polyacrylate-14, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amp-Acrylates/Allyl Methacrylate Copolymer, Peg-40 Hydrogenated Castor Oil, Parfum (Fragrance), Sodium Hydroxide, Glycerin, Propylene Glycol, Tetrasodium Edta, Coumarin, Hexyl Cinnamal, Linalool, Limonene, Citronellol, Butylphenyl Methylpropional, Alpha-Isomethyl Ionone.

Not only does it work hard to give lifeless roots some added volume, it also helps to draw grease out of hair (for when you CBA to wash it) and gives it a matt finish. Fish Soho's Memory Fish Flexible Gel keeps hair flexible but firm, giving a structured, spiky or slicked back style to your hair.

Enjoy the peace of mind knowing that as you style your hair, you're also providing it with essential nutrients and care. It has set the trend for new styles in hair and has developed some of the best men’s hairstyling products on the market today.

Take a small amount and work it through damp or dry hair, distributing it evenly from roots to ends. aqua (water), petrolatum, lanolin cera (wax), pvp, cetearyl alcohol, polysorbate 60, ethylhexyl palmitate, paraffinum liquidum (mineral oil), sorbitan stearate, alcohol denat. The Original Fish Shape Texturising Cream combines the benefits of a gel and a wax to hold your style without drying hard.

The remouldable easy wash out shaper helps to sculpt your style with no need to reapply throughout the day. The Original Memory Fish Flexible Gel is infused with nourishing ingredients that promote healthy hair growth and vitality. When crafting products, we're always up for the tackle, perfecting and testing our products in salon, on clients and for us, that's the ultimate seal of approval! Memory Technology for Long-Lasting Results: The Memory Fish Flexible Gel is formulated with advanced memory technology, ensuring that your style retains its shape throughout the day. With this in-mind, the Fish team began work trying to formulate a gel product that had elasticity, making it more durable and allowing the hair to spring back into its original style, hence the ‘MemoryFish‘ name.