In Indonesia, Chips Ahoy! was initially available from 1995 until 2005 and relaunched in September 2015, and was later discontinued in that country in 2018. [ citation needed] Advertising campaigns [ edit ]

Chips Ahoy! Cereal 12oz – USAFoods Chips Ahoy! Cereal 12oz – USAFoods

She added that if you want to feel full and stay energized, you'll want to "look for at least 5 grams of fiber and protein per 1 cup serving." Even better if the cereal "contain[s] at least 10% daily value of three or more nutrients including iron, calcium, zinc, B-vitamins, and Vitamin C." Plus, if you're really looking for a solid start to your day, Moskovitz recommends adding nuts or fresh berries to your cereal for an "extra dose of antioxidants and anti-inflammatory fats." Musical ads have continued to be a big part of the advertising of this brand, but after 2010, a new focus on the concept of joy and happiness was introduced into the ads for Chips Ahoy! Most of the ads leaned on the concept that anyone would be overjoyed to open a bag of Chips Ahoy! to share with friends and family. Some of the more recent ads indicate the happiness that you will feel when you are enjoying Chips Ahoy! will make you have “happy feet” and break into spontaneous dancing. The name is a reference to the nautical term, "Ships Ahoy!" The actual reason for the naming is unclear. [3]