I regret overlooking this one for so long, this is both fruity/jammy but also fresh and airy all at the same time. The opening is a vibrant blast of stewed raspberries with a hint of lemon which tames the sweetness a little bit, I usually hate anything sweet and jammy but the addition of lemon really adds in a shot of freshness, after a few minutes, neroli smooths some of the sweetness from the raspberries by adding a soft green/floral facet. Because Its You stays smelling fresh and fruity for the majority of its development, but then after about 3 hours, something interesting happens; rose!! a fresh yet jammy rose emerges and partners nicely with the fresh yet jammy raspberries and neroli before it dries down to a rose/raspberry musk.

Emporio Armani YOU | Boots Emporio Armani YOU | Boots

Deutsch | Español | Français | Čeština | Italiano | Русский | Polski | Português | Ελληνικά | 汉语 | Nederlands | Srpski | Română | العربية | Українська | Монгол | עברית The longevity is really good, as I said, you can really smell the same smell through the day. at the last hours it becomes more vanilla-ambery and the raspberry kinda fades (after a long time, at least 6 hours for me, and thats a lot for a perfume that isnt that heavy - and I dont want to get your hopes high but I think more like 8 hours) but the vanilla ambery scent is also really good, sweet and warm. I finished my bottle within a few months when You came out, however years later I had to buy the rollerball when I saw it and sometimes apply some on top of what I currently wear when I feel I need a little “perfume boost” while going out.

this is very artificial fruity scent, with lot of raspberries in top notes. I don't understand comparisons to YSL Mon Paris because to me it smells absolutely nothing like that one.

Armani You | Superdrug Emporio Armani You | Superdrug

Because of you, despite it's silly long name, is a lovely addition to the sweet perfumes out there. Its main advantage and difference from all the fruitchoulis that flooded the perfume market in recent years, is it being fruity and sweet, while managing to stay elegant and, wow, contains NO patchouli! Usually I don't hop on the hype train, but my Husband I and I were unaware of all the advertising when we smelled Because its You and the Male counterpart at Khols. They were having a bogo and we really liked the fragrances and went for it. I strongly dislike rose. I normally avoid rose fragrances at all costs. But, I don't hate it here. I think it's balanced pretty well. I'm finding that each of these fragrances in the line all have an underlying bubblegum/candy feel to them, but the way in which they slightly change the formulas make them all likeable in their own unique way, and I love what they've done. While YSL Mon Paris is, according to my nose, a sophisticated fun scent, this one is surely fun for those who like this, but my nose does not agree on any of the sophisticated aspects in this GA scent.At some point it has a slight violet dragee note on my skin, and then it dries down to a rather thin sweet berry scent. I am enjoying it now and I need to say it is lovely, fresh but sweet, not overpowering. I can smell a lot the roses, neroli and lemon and I really love the combination of rose and lemon with something sweet, it is always smell great, it gives the life to the rose. For me it is more sweet floral scent then fruity. I love this! Suuuuper surypy sweet, though somewhat synthetic raspberry in the opening, then some rose and vanilla. If Lancome's La Vie Est Belle and Tresor Midnight Rose had a baby, it would probably smell like this.

Emporio Armani Because It’s You Giorgio Armani for women

I bought it on a whim after being blown away by the raspberry top note. I was not expecting anything more from this perfume besides that initial blast of fruity deliciousness, so imagine my surprise when I discovered Because It's You is the perfect blend of fruitiness, warmth, and freshness. This perfume is a lovely raspberry fragrance. The lemon is not sour. Instead, it makes the raspberry fresh smelling, rather than sweet smelling. There's a light fresh rose underneath, and during the drydown I do get a little sweetness from the vanilla. I smell the raspberry from start to finish. A fresh, almost clean, raspberry scent. Zero heavy, but not so light you cannot smell it around you. Later in the day, in the drydown, the rose starts to smell familiar. It reminds me of rose in Valentino Donna and also Armani Si. These are all the perfumes that have a similar vibe but different character. I love it!! It's very syrupy sweet, just so you know. It's a little midnight Rose, a little Si and a little Mon Paris to me. All scents that I adore, so this one a winner in my book.

Oh my god!!!, this is just like a blast of love... it opens sweet but not overly sweet, with a distinct raspberry and some other tropical note thats isnt announced, it just smells JUICY. Then when it settles, it transformn in this deeper slightly spicy but no overly so vanilla, raspberry and soft rose scent...the rose is almost indetectable...but I think its in the blend for a different twist.. very nice...Im in love right now!! Seriously if you do like this, and that's fine, then do yourself a favour and try some Escadas because they will probably blow your mind with their strength and fruitiness and actual character, as opposed to this which is trying to sneak into polite company and not be too obvious and so manages to be nothing. They will also usually be way cheaper. Or try Hugo Boss Nuit, which is also generically fruity but not as synthetic smelling. This is the 2nd fragrance I've tried from Emporio Armani, and my impression is that this side of the Armani business is not quite as polished as the main Giorgio Armani house.

Eau de Parfum BECAUSE IT’S YOU 50 ml - Armani

If you have tried it and, for some reason, it was not what you have expected - too generic or too fruity - reconsider and give it a second chance. Allow this fragrance to wear you for app. one hour - you will be surprised. I am not an allergic or sensitive one,but this one got me..at first,I tried it in a cooler climate in autumn & loved it! Decided to buy it when the weather got warm and in a different geographical location---can't stand it! I can see it causing a nausea or headache in some people. Offensive,loud,very sweet. Not an office perfume. Although Because It's You stays on the skin all day, if you want to amp it up for the night - I found that Woman in Gold by Kilian works very well with this, at it is from the same perfume family but a bit more complex and intense. This is what I thought Mon Paris by YSL would smell like. This is slightly yet noticeable more high end and "rounder" A fresh slightly sweet raspberry vanilla. Not too sweet. My husband smells fresh apples in this. Crisp and clean with a playful edge. Something that’s versatile and for all ages in my point of view.Longevity is great, I get about 7 hours of wear from it with a moderate silage. This is perfect to wear daily, year round for pretty much any occasion, it may not be groundbreaking or particularly unique but its exceptionally pleasant, easy to wear and it smells good, I also get complimented by people everytime I wear this too. My only criticism is the lid; it has to be placed on in a specific way for it to fit on which is annoying if you're rushing! It appeared my favorite of this line. I am a sweet tooth tho and you'll see why its easy to fall for - not that you need to be of course!