If you’re suffering from blemishes or an uneven skin tone, getting a tan, fake or real, can massively help improve the texture of you skin. Fake tan can give your skin extra nourishment Nearly half of participants said they felt more attractive with a tan. British women said that having tanned skin was more important to them than having a fresh hair colour, a manicure or a pedicure.

We’ve all heard the saying ‘life is better with a tan’ but does it actually make you more attractive? We investigate the impact a sun-kissed glow has on your mood, confidence and attractiveness. The results of the survey revealed that one third of women long after a skin tone a la Kate Moss, Alexa Chung and Cara Delevingne. Whilst only six percent of participants wanted a deep, perma-tanned look. Talking to the Daily Mail at the time, Imedeen brand manager, Jo Tomlinson said; “Although we see paler skin coming in and out of fashion – we know that women believe being tanned is synonymous with beauty But what is about having a tan (fake or not) that encourages women the increase in self-esteem. We outline 3 key benefits: It improves skin toneIn 2015, the beauty brand polled 1,000 women between the ages of 25 to 60 and found that having a golden tan was the most important part of their summer look.

A survey by Imedeen revealed that 57 percent of women found that having a tan made them look more ‘attractive’, ‘slimmer’ and feel more confident within themselves.