Gentle, low abrasive cleaning:Baking soda is an ideal cleaning agent for teeth – in fact baking soda is less abrasive than virtually any other cleaning agent used in most toothpastes. Less abrasion means less tooth wear, which helps keep your teeth healthier, longer. The only toothpaste which gives you: Baking Soda to clean and whiten more gently.Patented Liquid Calcium® technology that repairs teeth and seals them to form a protective shield. It also fills in tiny crevices to restore the enamel surface. Lasting relief from sensitive teeth by fixing the cause*. *With regular use. Benefit Whitening power: The gentle but deep cleaning power of baking soda works to naturally remove surface stains, without damaging enamel for a whiter, brighter smile. Try ARM & HAMMER™ Advance White™ Pro, Charcoal White, Enamel Repair, Sensitive Pro, 100% Natural Gum Protection, 100% Natural Whitening Protection, Whitening Pro Protect, Charcoal Sensitive and Coconut White products for whitening that is less abrasive than several whitening toothpastes.

Repairs tooth enamel with Liquid Calcium to fix the cause of sensitive teeth for up to 16 weeks pain relief*. FeaturesNaturally powered by ARM & HAMMER Baking Soda, our toothpaste goes beyond cleaning, to give you stronger, healthier teeth and gums.

For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Liquid Calcium™ technology helps repair the enamel surface by filling in tiny crevices and restoring tooth-strengthening minerals Sensitivity may indicate an underlying problem which needs prompt care by a dentist if pain persists. Not suitable for children under 7. Product Specification Unlike regular toothpastes, ARM & HAMMER™ toothpastes are naturally powered by ARM & HAMMER™ dental grade baking soda. Baking soda has been used to promote good oral health for over 170 years. Baking soda provides numerous benefits to keep a good oral hygiene including:

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Daily Enamel Strengthening Sensitive Toothpaste. Repairs tooth enamel with Liquid Calcium to fix the cause of sensitive teeth for up to 16 weeks pain relief*.The only toothpaste that fixes the cause of sensitivity by sealing teeth and protecting exposed nerves with patented Liquid Calcium® technology, to provide lasting relief*.Unlike other sensitive toothpastes that just mask the symptoms temporarily with soothing agents, Arm & Hammer provides lasting relief* by fixing the cause of sensitivity. It protects exposed nerves by repairing teeth and sealing them to form a protective shield. It also fills in tiny surface crevices to restore the enamel surface. Warning or Restrictions The ONLY toothpaste with Triple Enamel Protection to STRENGTHEN enamel with Fluoride, NEUTRALIZE enamel-eroding acids with 100% ARM & HAMMER Baking Soda, and REPAIR the enamel surface with Liquid Calcium™ Technology. This unique formula works best when stored at normal room temperature (>20°C) and water is prevented from getting into the tube by replacing the cap after every use. If the product is out of normal room temperature (<20°C), allow it to return to normal room temperature for ease of dispensing.