But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? This item may ship from the US or other locations in India depending on your location and availability. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses.

This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points.

However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times.For those looking for a book that will guide you in creating a brand strategy, this book has it all! One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.