By being determined and believing in our core values, our audience is a solid community of forward thinkers who are understanding to the fact we might cost more but we don’t cost the earth. We’re three close friends who grew up in the same town. With over a decade of experience in branding and graphic design, Perry decided to apply his skills to his new venture. With the vision of creating a product that has an impact visually as well as functionally for the environment, Perry teamed up with his good friends Ariel and Josh to help further develop the idea and launch CanO Water. I think having a purpose is really important. When you have a mission and a purpose that you’re passionate about, there’s no stopping you and I believe people will see that and support it. It was definitely tough getting our foot through the door of the big retailers, especially when we had a product that a lot of people didn’t completely understand at first, but through marketing and building a brand we managed to make enough noise to get noticed after a while. You can now find CanO Water in Tesco, Morrison’s, WHSmith, Co-op, Budgens, Londis, Spar and Holland & Barrett, among others. Cano Water has partnered with Hasbro to launch a limited edition range of Cano Water spring water cans, to celebrate the launch of Transformers Rise of The Beasts movie. There are seven different character designs to collect: Optimus Prime, Optimus Primal, Mirage, Bumblebee, Cheetor, Airazor and Scourge. Each box of 24 cans contains a random selection of characters. The hunt is on to find all seven characters to be in with a chance of winning hundreds of unique Transformers prizes. If fortune is truly on your side, you could win the legendary Robosen Optimus Prime grand prize. So gear up, join the fun and Don’t Bottle It!

Deep down we always believed it would be a success, I guess. We were hell bent on making this work. For me personally it was probably after two long, hard years when people finally started to recognise our mission and we began to get listed with established distributors and large multiple retailers. What one piece of advice would you give someone who also wants to launch their own food or drink product? Only 5% of plastic actually gets recycled globally and it’s estimated that by the year 2050 the plastic that ends up in our oceans will outweigh all of its sea life. Let that sink in. . . Fortunately, between the three of us we have quite diverse skills and expertise in sales, marketing and design. We naturally fell into different parts of the businesses which I think was key for building a brand. On-Premise and Office Boardroom Waters (such as Whitehole Springs, Sole Arte, Hildon, Belu, Deeside etc...),Getting the marketing right is a critical element for any brand, but typically it’s harder for food/drink brands to get a cult following. You have managed to achieve this, so what makes people love CanO Water? Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. The inspiration was twofold, initially to bring the bottled water market into the 21st century by using more sustainable alternatives to plastic but also to create something what looked good and functioned well! All in all, to create something with a purpose and not just another brand that slipped into an already saturated market. It was a real feeling of accomplishment that we managed to turn an idea into an actual thing! But at the same time it was pretty scary as we had 300,000 units initially made and knew we needed to shift them. This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.

Running CanO Water has become somewhat of a 24/7 job! If we’re not in the office we’re out at events networking or just trying to meet new people. We all love to keep fit and go to the gym so we try and fit that in as much as possible as well as generally being quite outdoorsy and try to escape the city as much as we can. We used our own money until we found investment. It wasn’t a great deal but it was definitely a commitment… Sustainability is a big deal right now, so very excited for what you’ve all created. What was the inspiration behind it? Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.We believe that engaging with your customer is really important, through sampling and events we’re able to meet and educate our target audience and educate them on the benefits of CanO Water. Popular favourites (like Evian, Highland Spring, Volvic, San Pellegrino, Perrier, Glaceau SmartWater etc) NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.

Defiantly, we’re planning on building a whole range of exciting products but we don’t want to give away too much right now… watch this space. Deliveries can only be made to an appropriately accessible hard standing area, and pallet deliveries of water cans are not suitable for delivery to grass, gravel, or unmade roads. Give us one fact about sustainability / the environment that you think is important for people to know?

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