In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. [14] Social media [ edit ] The Leaf UK (Chewits) factory on Virginia Street in Southport on January 10, 2006 Picture by Gareth Jones Michala Leyland said: “I did two summers there as a student. Learnt a lot from an elderly lady called Rose who wanted you to do the best job you could. There was also a woman on the sherbet lemons who’d shout ‘baldies’ when the machine malfunctioned and they came out without a wrapper. Classic. The sweetshop range which inspires nostalgia – perfect for car rides and adventures (and even games! Ever heard of the Strawberry Lace challenge?). Chewits Juicy Bites Cola then extended the range of flavours even more, Chewits introduced a Sour range and now, there’s a whole variety of flavours. And not just for the Chews, but also for the Juicy Bites, and the Xtreme Range.

Lorraine Dewhurst said: “We used to live across the road. Always got a bag of toffee for the kids.” “I used to love driving past and smelling strawberry Chewits, it was a tiny slice of heaven" In 2009, Chewits launched a programme to help young sporting hopefuls ahead of the London Olympics in 2012. The Chewits Young Sporting Ambassador programme provides financial support and coaching to sponsored athletes. [20] With our large range of chewy, dinolicious sweets being available in multiple flavours, there’s something for everyone! Whether you want classic strawberry, tropical fruit salad, or want to dare yourself with something sourer. Chewits’ extremely fruity flavours and chewy chews is what makes them stand out against other chews on the market. And during their whole existence, they have been a perennial favourite of both children and adults.Jade Tomlinson said: “My dad worked there for years. I remember our cupboards were full of sweets, I don’t like sweets now! Also remember him coming off with a bandaged hand after burning it whilst working!” Was it Play to the whistle when it used to be on Saturdays, which used to be sponsored by Lightwater Valley. I found that an odd match. Our original Sour Apple Chews have been joined by the two newer flavours and are available to buy individually.

The land was first occupied by a factory in 1920, and went on to become the Holland’s Toffee factory. Sean Connolly said: “My mum worked there when we were small children, as an extra job to buy our Christmas presents.” Lots of other people saw members of their family and friends go to work making Chewits, with the factory playing a big part in their lives. Michelle Mawdsley said: “My Grandad worked there and lost the end of his finger in a toffee machine. He was an engineer I think. I remember going to a party for the kids once, might have been Christmas.”

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Angela Rawstorne said: “My mother used to work there and she had an accident once she poured hot toffee on her hands!” I was on fizzy Chewits and the highlight was getting M&S double Devon rejects from the factory shop.” In the late 1990s, Chewits experimented with ads showing multiple newscasting dinosaur puppets. The catchphrase advice at the close of each 'broadcast' was to "do it before you chew it". This style of ads was relatively short-lived for Chewits. Visit our FAQs to get answers to our most frequently asked questions. And if what you’re searching for isn’t there, reach out to us! We’re happy to help.

Chewits have been involved in a range of promotional activity over the years including the Chewits log flume at Pleasureland in Southport. More recently, Chewits have sponsored several sport and activity-related programmes for children in the UK. People who can’t consume gluten can enjoy our Chewits Chews and Juicy Bites range. But Chewits Twists, Wands and Laces all contain wheat and are not suitable for gluten-intolerance. Chewits Sports Courses, in partnership with children's coaching organisation Premier Sport, run daily during school holidays and provide sporting activity courses to approximately 125,000 children in the UK. [17] The sponsorship is supported by sporting ambassadors Lawrence Dallaglio, Duncan Goodhew and Paul Sculthorpe. [18]The most recent four-storey building was built in 1954 with renovation, including new offices, taking place in 2000. Lifelong friends were made as people worked together - and romance sometimes flourished. "My dad and mum met there. If it wasn’t for that factory I wouldn’t be here!” All Chewits’ fruity flavours are made with real fruit juice and free from artificial colouring and hydrogenated fats. However, not all the products in our ranges are suitable for those with particular diets. Lisa Sullivan said: “I worked in what was called ‘The Sin Bin’, bagging up loose Chewits all day long, during my summer holidays from college. Tutti frutti are still my favourite today.”

Cheryl Hindley said: “I too worked at this delicious emporium of filling enducing fabulousness. I had my 16th birthday there and remember other work colleagues clubbing together to present me with a lovely card and a very beautiful silver bracelet. Gerry Dolan who drove one of the Holland's tankers for the factory in Southport, which carried glucose for the sweets. Photo by Gerry's daughter Barbara DolanWith a change of advertising agencies, the puppets were replaced by colourful 2D animations. Chewie the Chewitsaurus was re-introduced in two popular adverts from this time. In the first, which aired in 1999, Chewie roller skates on two buses through a busy city scene. The second, which went out a year later in 2001, shows Chewie waterskiing at a popular seaside resort. The ads included a rendition of the 1994 hit song 'I like to move it' [11] by Reel 2 Real, with the chorus, "I like to Chewit Chewit." The sweets are suitable for children, but it is important to supervise them while they enjoy the sweets and ensure that they do not consume too many at once. Some sweets may contain small objects that could pose a choking hazard, so it is important to take appropriate precautions.