The new Golf Pride CPX is undeniably soft. According to the company, it’s the softest grip it has ever made. It’s not Winn Dri-Tac soft but it does feel soft without feeling mushy. However, what catches both your eye and your hands are the bumps. Or, as Golf Pride calls it, their first-ever “raised EXO diamond-quilted pattern.”

CPX, it would seem, fills the hole between comfort and performance. And the new messaging approach is, pardon the pun, a softer way to tell the story. We love having the opportunity to educate golfers of all skill levels,” he says. “We’re going to focus a little more on speaking to golfers themselves. We think that’s going to put us in a much more relatable position.” That may sound like the old marketing adage, “sell the sizzle, not the steak.” But it’s really a take on an even older and much more valid marketing truism: Don’t tell the consumer what the product is. Tell them what it does. Welcome to The Golf Shop Online, where our passion for golf drives us to provide you with an exceptional shopping experience! Find the perfectly matched shaft in 3 swings"A player can go to any of Mizuno's Fitting centres and be fit to the shaft within 15 minutes. The fitter can apply their skills to the more constant components - length, lie angle, grip size, knowing that our Fitting System will look after the engine of the club - the shaft." Mark Duncombe, European Tour Technician. Just ten years ago the most complex choice a golfer had to make was 'Stiff or regular?' Now custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever.

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There is a huge variety of different grips on the market. People will generally consider grip size but often don’t think about getting the correct firmness. CPX stands for ‘Comfort Performance Extreme’. The whole idea behind the grip is to provide superior feel through extreme softness while also delivering the best new technologies. Introducing the new Golf Pride CPX, specially designed with an EXO diamond quilted pattern for maximum comfort.

Our policy does not cover parralel imports where the item may be genuine but come from outside the EU where many warranties are invalid and/or different components are used. The inspiration came from BMX bike handles,” says Gibson. “The texture pattern isn’t inverted. It’s external. CPX has the highest ratio of hand-to-surface area of any grip in the marketplace.” At The Golf Shop Online, we are dedicated to offering you the most competitive prices. We continually compare our prices with those of our competitors to ensure you receive the best possible deal. In the rare event that you find a lower price elsewhere, we even provide a price promise* to further enhance your shopping experience. Generally faster swinging players like firm golf grips as they feel they don’t have to grip them as hard so keep control. A soft grip allows you to grip the club harder and often works really well for slower swinging players and those with less grip strength than a tour pro.There are a lot of comfort grips on the market today,” says Gibson, “but there have to be performance-based characteristics built in or it’s just going to feel mushy. It’ll twist in your hands.”