By 1914 Graham's partnership with Hubbard had dissolved, but she opted to remain in the beauty industry. She also began using the same name as her salon: Elizabeth Arden. Working to grow her business, Arden had a team of hired chemists to develop the face cream and lotion that would become the first items in her new line of beauty products. at elizabetharden.co.uk. This 3-piece gift includes: 1. Retinol Ceramide Capsules Line Erasing Night Arden also paved the way for many beauty products that are now commonplace, including travel-size items. Additionally, she was the first to offer in-store makeovers and operated several high-end spas, where clients could retreat from the world to be pampered and receive beauty treatments.

Elizabeth Arden is recognised worldwide for its innovative beauty products and trendsetting makeup. Elizabeth Arden products enable you to truly care for your skin and reveal your natural beauty.

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Much of Arden's drive stemmed from her competition with Polish beauty entrepreneur Helena Rubinstein. Despite never meeting in person, the two women worked to outdo each other in the development of new products. One beauty buff who bought the Elizabeth Arden 8 Hours 4 Ways Limited Edition Set wrote: "So pleased with this, all the items are full size and its such good value."

Arden died in New York City on October 18, 1966. It was only after her death that the public learned she had been 81. She had withheld her age to give the impression of timeless beauty. Serum 30-piece, 2.Retinol Ceramide Line Erasing Eye Cream 5ml, 3.Advanced Ceramide Lift and Firm Night CreamRETINOL 3-PIECE: Receive a FREE Retinol Targeted Line Smoothing Solution 3-Piece gift when you spend At that time, makeup was more associated with prostitutes than with respectable women, and Arden devised a marketing campaign to change the public's view of beauty products. Helping Arden was the fact that, as the close-up became a regular feature in movies, makeup became more socially acceptable. Elizabeth Arden was born Florence Nightingale Graham on December 31, 1884, in Woodbridge, Ontario, Canada. The fifth of five children, she was raised in a farming family that struggled to make ends meet. To help support her family, Graham worked odd jobs as a youth, then studied nursing—becoming interested in the lotions used in burn treatments—and worked as a secretary for a short time before emigrating from Canada. Best Known For: Beauty pioneer Elizabeth Arden opened the doors of her first salon in 1910. Her company expanded internationally and changed the face of women's cosmetics. Offers subject to change without notice. May not combine with other offers and excludes/ online exclusive