not be liable for any direct, indirect or consequential loss or damage arising under these terms and Oilily is known for its children’s line, however the women’s fashion, including accessories, accounts for 50% of the business. The new fragrances and accessories collection, named Voyage (pictured, bottom), comprises an 18-strong line-up of fashion items available in travel retail The main focus for Oilily in 2005 is to strengthen the brand’s position in the women’s market,” said Colorful Licenses President Cees Homburg. “Oilily is known for its children’s line, however the women’s fashion (including accessories) actually accounts for 50% of the business. The new season’s collection is more stylish and sophisticated than any previous collection, and the latest accessories and fragrance from Colorful Licenses follow this trend,” he said. Oilily is constantly introducing new watches aimed at teenagers. They used to be targeted at younger children but Oilily discovered that they where also bought by teenagers and young women. A new collection with the Circus theme was introduced in April/March 2004 and a new collection of women’s watches will be launched in 2005.

Retail Europe with 20 Exclusive Oilily Stores (EOS) and four outlet stores, Retail USA with 40 EOS and Retail Japan with 12 EOS. A total of 350 people are employed by these retail operations. As well as the Netherlands, Oilily has stores across Europe, the US and Japan. The brand is available in 45 markets worldwide. Colorful Licenses is looking to expand its business into airlines, cruiselines and airports, and as new markets open up, all new opportunities for travel retail will be considered. THE NETHERLANDS. Dutch fashion brand Oilily is making a big push into the travel retail market this year with its women’s beauty and accessories lines. As for the perfume itself. It's flowers and berries all the way long. It's sweet as you might already have guessed, but not overly so. In the listed notes I can smell jasmine and lily of the valley, the "fruits" are red berries. I can't smell any vetiver or oakmoss here, maybe a bit of sandalwood. Overall it's youthful, I can see young girls and teenagers wearing it. It's an edp and on her skin the longevity is really great: a few sprays in the morning last till the evening.The Oilily Ladies Watch Collection was developed for the more classic women of 25 years and over. The rings and watchbands are interchangeable. All watches have colourful and detailed decorations on watch and/or watch band. One watch comes with three straps and three bezels that are easy to change by the consumer. This allows our clients to match the watch to their outfit.

Exclusive Oilily Stores can be found in Amsterdam, Antwerp, Paris, Cologne, Barcelona, Madrid, London, Beverly Hills, Chicago, New York, Beirut, Hong Kong, Milan, Tokyo and Singapore. Oilily Shops are stores that sell a specific part of the collection, and Oilily Shop-in-shops consist of special sections in department stores and boutiques. Sales offices in all the major European countries (20 employees). The Oilily collections are sold in 45 countries across the globe.In addition to the new beauty and accessories collection, Colorful Licenses is also looking to expand its distribution network during 2005. New markets opening this year include Russia and Turkey. We duly tried a few perfumes, on strips, on skin ("But are these ones for children? - Yes, honey try it on!). We settled our choice on this one. It was not available in our town, difficult to find online, but I found it in Brussels (of all places). Colorful Licenses was established 15 years ago as the Oilily licensee for fragrances and accessories. The Oilily fashion house, with a 25% ownership of Colorful Licenses, has strong links with its licensee. The other 75% belongs to the creators of the Oilily brand and Cees Homburg, President of Colorful Licenses. Oilily fragrances are present in major markets such as the US, France, Benelux, South Korea, Russia, the Middle East and Australia The main office in Alkmaar, Netherlands, which employs about 200 people who are responsible for design, sales and marketing, visual communications, production and sourcing, and administration. Oilily is particularly well known as a colourful, high-end childrenswear brand, but the company’s focus for 2005 is the women’s fashion and accessories business, which was launched in 1986 and accounts for 50% of turnover. The drive into travel retail is being spearheaded by Colorful Licenses, the licensee for Oilily Beauty and accessories.

the photography may be of a different size of the same product. Please read the product description I got a 50ml bottle in a metallic box, along with a purse for something like 25 €. All lavishly adorned with flowers and berries... There was even a small bag of seeds, which we planted and which in time grew to flashy yellow flowers. these terms and conditions in full. If you disagree with any part of these terms and conditions, do The heart of the company is the design department, where all clothing designs, materials, prints, embroidery, etc, are designed. In addition, a separate department is involved with the products created under licence, including eyewear and sunglasses, cosmetics, fragrances, stationery, bags and watches.

All Oilily collections are sold through agents in various countries, or with the aid of large distribution organisations. In countries where there are no designated agents or distributors, sales are controlled from the main office. Much of the Oilily collection is sold through the Exclusive Oilily Stores, the Oilily Shops and Oilily Shop-in-shops. The exclusive store concept is managed and supervised by Olly’s BV. The Exclusive Oilily Stores (about 70) are either completely owned by the firm, or are franchises. In 2004 Oilily celebrated the 15th anniversary of its Oilily Classic Cosmetics line. Oilily then introduced a care line, called Oilily Essential, and an Oilily colour cosmetics line, called Oilily Blossom. Oilily Essentials and Oilily Blossom are targeted at young female adolescents but can be used by all age groups. To accompany the successful cosmetics bags collection, a fresh fragrance line was launched inspired by the bags line, called Voyage. It is the company’s goal to expand its business across all markets by 25% this year,” said Homburg.