Also known as in-wash scent boosters, these small soluble beads (about the size of a lentil) are added to the barrel of your washing machine (along with any other products you may use, such as detergents or fabric softeners). They don't clean anything, but they will dissolve in the wash and promise to add an extended perfumed fragrance to your clothes, sheets and towels for up to about 12 weeks. Cleaning up, financially You can actually buy Pure in various sized bottles, from 21 washes all the way to 166 washes in a bottle. And there’s also an Ultra-Concentrated version too, but that’s up to 78 washes per bottle. Comfort Classic fabric conditioner comes in a 100% recyclable bottle, and the conditioner will give your laundry long lasting fragrance and softness.

The young couple, who are made from rags and cloths, live in the fictitious world of ‘Clothworld’ and are part of Comfort’s advertising program. In the ads you regularly see Lisa and Darren using Comfort’s products to keep themselves clean as they go about their lives. Hanging your clothes outside to dry in the sun and a gentle-blowing breeze means they'll be infused with nature's fresh scent Lenor’s Liquid Fabric Conditioner Range protects laundry from colour fading, stretching, and gives clothes long lasting freshness. Classic also comes in different sized bottles, so you get more washes from some bottles. For example, Comfort Blue Skies Fabric Conditioner comes in bottles from 21 washes to 85 washes, but other fragrances, like Comfort Cherryblossom and Sweetpea Fabric Conditioner comes in a 33-wash bottle.Both Comfort and Lenor have rich histories that span decades! So, without further ado, let’s find out more about these top brands. Comfort Both brands sell products that cover their main audiences – those who need a regular conditioner, those who need a more intense conditioner, and those who need a more sensitive product. Like many other laundry brands, Comfort and Lenor are committed to making the world a greener place. Here are a few things that both brands are doing right now to help the planet.

In addition to this, Lenor is continuously working towards reducing their carbon footprint by making new plant-based conditioner formulas. This new formula, which is typically made up of 80% plants, is designed to replace other CO2 heavy softening ingredients in Lenor’s products.Comfort Ultimate care provides laundry with up to 100 days of freshness, and its pro-fibre technology helps to protect the fibres within your clothes from repeated washing damage. At the time of writing, an 840 ml bottle of Lenor Outdoorable Ultra-Concentrated Pink Blossom fabric conditioner cost the same amount as an 870ml bottle of Comfort Ultimate Care Coco Fantasy Fabric Conditioner. The brand has since gone on to win several awards, including the 2017 Product Of The Year Award here in the UK, and the 2021 Grocer Product Launch of the Year prize in the “Household: laundry” category.