The young German immigrant was fascinated by all aspects of Canadian life and set out to document it with his camera. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography. A while later, Herzog worked as a medical photographer and also became a serious documentary photographer. Take a stroll through Herzog’s streets and you find a place awash with neon signs, Coca-Cola adverts, yellow light against thick shadow, vintage cars, billboards and the rest.

By taking color rather than black and white photographs, he made his street scenes seem much more modern. Fred Herzog is known for his distinctive approach to color photography in the 1950s and 1960s, a time when the art form was almost solely represented by black and white imagery. In this respect, his photographs can be seen as a prototype for the New Color photographers of the 1970s. However, technology only allowed him to make archival pigment prints that match the color and intensity of the Kodachrome slide in the past decade. That which we find, the work and the use of the people out there, it’s natural, that’s what ordinary people do, that interests me.This book will bring together over 230 images, many never before reproduced, and will feature essays by acclaimed authors David Campany and Hans-Michael Koetzle. For more than 50 years, the Canadian photographer worked almost exclusively with Kodachrome slide film, and it is only in the past decade that technological advances have enabled him to produce archival pigment prints that match the extraordinary color and intensity of Kodachrome slides. Fred Herzog is known for his unusual use of colour in the 50s and 60s, when art photography was almost exclusively associated with black and white imagery. In the 1950s and 1960s, many in the art world didn’t take color photography seriously, considering it amateurish and garish. Two of Herzog’s big influences were Walker Evans, who documented the effects of the Great Depression in the U.

Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye. Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. Herzog started taking pictures in Germany in 1950 where, as part of a youth group who every summer went hiking in the Alps, he was given a Kodak Retina I camera. In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it.The Canadian photographer worked largely with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide, making this an excellent time to reevaluate and reexamine his work.