The new vegan bacon cheeseburgers hit the Burger King UK menu in time for Veganuary, an annual campaign that challenges people to go vegan for the months of January and beyond. After Veganuary, the La Vie vegan bacon remained on the Burger King UK menu permanently. Available as a single or double, the new Plant-Based Bakon King is made with flame-grilled Plant-based Whopper patty served in a classic Whopper bun, layered with slices of vegan cheese and strips of vegan bacon, and finished with egg-free mayo and ketchup. Burger King notes that while the Plant-Based Bakon King does not contain animal-derived ingredients, its patty shares cooking equipment with meat. Burger King is no stranger to plant-based fast food and the international chain is taking two more steps toward making animal-free food the norm. This month, Burger King announced its partnership with Doritos to create new Flame-Grilled Whopper-flavored chips. Burger King’s foray into plant-based food has also resulted in meatless (and sometimes all vegan) pop-ups around the world, which, in addition to the new outpost in Denmark, includes locations in Germany, Spain, the UK, Israel, Costa Rica, and more. The placement of La Vie’s bacon—first previewed to British consumers through its Bristol and London popups—on Burger King UK’s permanent menu shows that the fast-food giant is directly converting learnings from these events into new offerings. Strangely, some sauces still contain milk and eggs but, Burger King promises, will be clearly marked on the menu. Burger King UK adds vegan bacon cheeseburgers

We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests,” Evans previously said in a statement. “The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50 percent meat-free menu by 2030,” Evans said. PepsiCo has teamed up with Burger King to launch a co-branded Flame Grilled Whopper variant of Doritos. The variant from the leading tortilla chip brand is non-HFSS and certified suitable for vegetarians. Whether flexitarian or vegan, we’re delighted that people looking for plant-based options will now be able to enjoy a melting slice of Violife’s plant-based cheese alternative when visiting their local Burger King,” Simon Lawrence, head of Violife Professional in Northern Europe, previously said in a statement.Lee-Teng Houston, UK Marketing Director at Doritos, said: “It’s not every day that two iconic brands like Doritos and Burger King come together. So, when the idea of launching the infamous flavour of the Whopper in an even more accessible format arose, we couldn’t resist!

PepsiCo Consumer Central Location Test (CLT), Sample 859, Oct ’22 (n=150) 71% of consumers agreed that the new Doritos Whopper product tastes like a Whopper. 77% described the Flame Grilled Beef flavour strength as just about right, 68% described the Dill flavour strength as just about right, 72% described the Ketchup flavour strength as just about right and 61% described the lettuce flavour strength as just about right. The new flavor is available to buy in supermarkets across the UK. Currently, it’s available in Asda and Morrisons, and it will be rolled out to Tesco, Sainsbury’s, and Co-op next month. The launch is permanent. Doritos has collaborated with Burger King to create a new flavor of corn chips based on the fast-food chain’s iconic Whopper.Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves – consumers simply won’t be able to resist.” The two businesses worked on the launch for a year, said Burger King marketing director Katie Evans. “We’re incredibly proud to unveil this epic collaboration. We’ve loved developing the iconic Whopper flavour that our customers know and love.”