Our results may surprise you – the most expensive cleaning products aren't always the best. And as we reveal which laundry detergents are the best value, we can help you save money. As the first major innovation in laundry care in a decade, Persil Powergems delivers the ultimate washing experience with a combination of powerful stain removal, care and intense freshness, in a unique, new concentrated format. By offering shoppers this category-first innovation, we believe we will encourage further innovation in the category and help grow value for our retail customers and our business. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. Persil have launched a new format of laundry detergent with triple power; Persil Powergems. For the past few years, I’ve been washing all of our clothes with capsule style of laundry detergent, so I was wondered whether the new Powergems would win me over with their convenience or results, and I was interested to give them a go! The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation:

The plus that I’ve found with these over the capsule style is that you do have more control over the amount you use. So if washing a really small load, you could fill up to the half way line and for a full or heavily soiled load fill to the top.I was a bit sceptical about using them as most detergents don’t follow up with the features advertised. I was pleasantly surprised to find that the Persil Powergems did follow through and the clothes did come out cleaner and smelling fresher. We put 33 bio and non-bio washing powders, liquids and capsules through our tough cleaning tests so we can reveal the best – as well as the worst. Our latest tests included brands such as Ariel, Ecover and Persil, plus own-brand detergents from Aldi, Lidl, Asda, Sainsbury's and Morrisons supermarkets. With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash.

Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier. Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. Buy a big washing machine. I have no problem filling a load and having a bigger machine just makes sense. Fewer washes is the goal so when you are due a new machine, go big. Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness.Teach the children and your partner how to do the laundry – This was a life changer for me. Now I just have to say can you pop the washing on and either the boys or MadDad will do it. You do not have to do everything and delegating is a great thing. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge