But what about your content strategy? Below are some tips, ideas and inspiration that can help. Defining your content strategy Make your customers brand advocates and partners in your business. Give them the opportunity to impact not just marketing but also product development, customer service, and innovations. Customer satisfaction score (CSAT). A CSAT shows how satisfied customers are with your product, service or brand as a whole. You can use social messaging to measure CSAT by DMing customers and asking them how likely they are to refer your business. Or by working with your customer care team to formalize a survey for after interactions. So, which strategy is best? Using a combination of both strategies will help you drive the most success with your social media marketing efforts. Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.

Being that it’s primarily a photo platform, it’s also an excellent app for showing off attractive products and boosting their visibility with hashtags. Keyword selection plays a critical role in helping you appear in relevant search results. Users search for keywords to help them find listings about what they want to know. As you come to understand who you want to reach, it can be helpful to develop audience personas. 2. Understand social media goals and KPIs A successful social media marketing strategy means you catch up with all the relevant trends that your audience supports. TikTok is perhaps one of the trendiest social networks among youngsters, and it’s not going away.If you begin your social media marketing efforts with no destination in mind, you may find yourself floundering. Get clear on what you need from your efforts so that you can set goals and measure your progress towards them.

But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it. But consumers care about creators’ qualifications, so choose wisely. The two most important qualifications of content creators working with brands is their experience with the product/service and their authenticity.Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Sentiment. This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.