According to Swizzels: “An increasing number of people are choosing to follow vegetarian and vegan diets. According to Harris International, 3.9 million people in the UK class themselves as vegetarian. Going vegetarian or vegan doesn’t mean you have to stop eating your favourite foods. Many products that you may presume contain animal products actually don’t!” In a bid to make their range of products as accessible to as many people as possible, the company has made the decision to reformulate the recipes for its entire product range, starting for its chew bars which have been re-launched with a brand new vegan recipe. Whilst the chew bars have just been given a vegan makeover, the company already has a number of products that are suitable for vegans in its product range. Until now, many of the company’s products such as its range of chewy sweets have not been suitable for vegans thanks to the addition of animal-derived ingredients like gelatine.