PS. The power from a master seducer comes from his ability to BE seduced. Seduced by great food, art, beauty and romance. Be sensitive to pleasure (this puts you in a positive mood no matter what is happening). 38. You don’t need anyones approval. It seems to me that she’s describing the exact same thing that I called a ‘stance’ in my previous post. Well, she talks about public speaking, not content or copywriting. But they all come down to rhetoric. And her analysis holds some terrific stance advice for copywriters – and the brands we write for:

In a public speaking engagement, this might mean revealing some of your personal experience, not just talking about a theoretical concept. Groskop refers to a speech of Obama’s in which she opened up about her relationship with her daughters, and how that earned her the trust and attention of her audience.

Retailers:

This compassionate, funny and motivating book is about how to have effortless confidence. The kind of confidence that comes not from anything particular that you say or do but from how you hold yourself, your ‘status’. At its heart is the idea that ‘we are all always giving off signals and “tells” to others that signify – consciously or unconsciously – how we expect them to treat us.’ In Russian there is a saying that translated means “do you hear me or are you just listening to me?”. And in case you missed the picture of Margaret Atwood giving her blessing to the first manuscript copy of Happy High Status, here it is. The paradox of this, is that people actually like him because he is NOT a people pleaser. 39. Every day raise your status

People with Happy High Status rarely suffer negative interactions with other individuals. They tend to find they are well received by the majority of people, with the exceptions being those with their own insecurities. My anecdotal research suggests that it’s no longer fun or sexy to mention the pandemic in social situations, but there are people who warm to the idea that we need to guard our recovered confidence carefully. I have had a number of people tell me that they have found solace in doing things more intentionally (an echo of Samuel’s idea): they have specifically created space for socialising and friendships, rather than just allowing those things to happen, as they might have done before the pandemic.Better thoughts = better feelings = better actions = better character = better destiny. Raising testosterone literally changes your life. It’s a generous spirit that surrounds everything you do. Living like this is an expression of having abundance in your life. 17. Boundaries As mentioned throughout this article, Happy High Status doesn’t often come naturally. Like most things, it takes practice.

If you want to see me ahead of Happy HIgh Status, here are some events I have coming up: Hosting Killing Eve author Luke Jennings in Wanstead on Thursday 27 April. French Author Night at Beyond Words Festival, Institut Français, London, Tuesday 16 May. And I’ve just found out that I’m hosting Margaret Atwood at the Hay Festival on Thursday 1 June and Jojo Moyes on Friday 2 June . Come and say hi. Ask for introductions. Let it happen naturally and organically. You can have a target but you don’t go out of your way to make a connection. Ask for an introduction. Find commonalities and understand that it won’t happen overnight. 21. Entitled Attitude You lower cortisol because it is the stress hormone. Thus making you more calm, more at ease and increase happiness. 4. Have incredible self-talk Happiness is just a deep contentment. You are happy with life and you take conscious steps every day to keep you in this state. As a copywriter, it means focusing on the value of your copy to your audience. You’re demanding your reader’s attention, after all. And attention doesn’t come for free. Be generous with what you know. It’s what drives people to your content, and it’s the only thing that will sustain their interest.Read “Love Yourself Like Your Life Depends On It” by Kamal Ravikant for more. 3. Raise testosterone and lower cortisol This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here. In any situation, take a moment to consider ‘what would someone with Happy High Status do right now?’ In most cases, they will be calm, collected and therefore always in control. Be kind, be humble and be respectful. Stay engaged with those around you, they will remember this.