This campaign celebrates the joy of taking a satisfyingly long lasting moment to yourself during the hustle and bustle of daily life, and savouring a Fox’s sweet as an enjoyable pick me up. Valeo is set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’. This timely update ensures that we continue to meet the needs of the modern consumer with a convenient giftable pack that delivers improved value for money. The Poppets range is also set to expand, giving consumers new and exciting ways to get that little chocolate hit.

Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours

Salted Caramel is expected to have widespread appeal as a growing flavour profile, while Poppets Mix Ups feature Toffee, Salted Caramel, Crunchy Maltballs and Chocolate Balls in one pack. We are proud to have found a way consumers can enjoy the traditional taste of Barratt Liquorice Novelties whilst knowing positive steps are being taken to make packaging environmentally friendly and recyclable. As the leading UK and International independent manufacturer of sugar confectionery and supplier of private label products, we're proud of our Valeo name and to be part of the Valeo Foods Group. The firm claims that it offers a range of family favourites for an element of surprise, but with none of the polarising flavours you might find in other, similar offerings on the market.With 91% brand recognition, Fox’s deserves its iconic reputation and this investment is about bringing it front of mind for today. Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. Covered in a creamy milk or dark chocolate shell, Poppets Chewy Toffee, Juicy Raisins and Mint Creams are available in personal packs or sharing bags, so the whole family can join in the fun!

Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy

The rebrand was managed with sustainability in mind, enabling a plastic reduction of more than ten per cent. It was through giving the product a refresh that we were able to move to a new format and also reduce plastic. New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage and expertise in creating premium, long lasting sweets. Meanwhile, Fox’s Glaciers also have a new look with packaging drawing on the brand’s history, re-introducing design elements from its past such as its bright blue hue and the ‘accept no imitations’ strapline. A new Salted Caramel flavour has widespread appeal as a growing flavour profile, and Poppets Mix Ups feature a selection of flavours in one pack.

We keep years of heritage, traditional manufacturing and big flavours at the heart of our business, working around the clock to create the future of confectionery. Russell Tanner, marketing director at Valeo Snack Foods, said: “Barratt Liquorice Novelties is a truly classic brand which has been loved by the nation for many years. Alice Thorpe, senior brand manager at Valeo Snack Foods, said: “Our relaunch celebrates Fox’s rich heritage while also introducing the brand to a new generation. The packaging redesign has enabled an 89% plastic reduction, part of Valeo’s ongoing programme of sustainability improvements.