Sam is a member of North Hants Golf Club in Fleet, Hampshire, where he won the club championship 3 times in succession from 2015-2017. His golfing highlight to date is shooting a round of 10-under 60 at his home club, narrowly missing a wedge shot for a magical 59.

We’ve said it a million times, but right now there couldn’t be a better time to commit to using the same ball every time you play. It gives consistency and similar results, which for most club golfers would be a decent step forward from using the different balls they find. DTC brands often offer discounts when you buy more, so if you can invest in five dozen for the year, it means you’ll get the best possible price, too. Can you tell the difference between the balls? The big brands don't like talking about it, but USGA and R&A equipment regulations mean the playing field has been levelled for all golf brands. Bauer Media Group consists of : Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited, Premium tour grade golf balls were expensive, and the choice was often overwhelming and confusing. Which ball was best? It was hard to say. The guys had tired of all the “longest / straightest / best on tour” marketing hype from the big brands. And as one commented after a particularly rough day, 'losing expensive balls isn't fun'.

That's a big claim, but we felt we had the ability to develop products that performed just as well as the big boys. And by using a modern method of sale & delivery, we could deliver those products directly to you for less. USGA & R&A test results show this to be the longest Seed we've ever produced, maxing out at 306 yards.

Dean worked for several well known golf brands all over the world. He started out with smaller, independent companies before working for larger, global brands. Getting behind the curtain and seeing how the big guys operate was a revelation. Seed was founded by Dean Klatt in defiance of the corporate monoliths that use their dominance to dictate the direction of our game… what brand or product you should use and how much you should pay for it. Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H Bauer Publishing, Seed was formed because we wanted to make people as passionate about the game of golf as we are. We also wanted to create golf gear that delivered great performance for golfers like us, and left enough cash to shout your mates at the bar after a round

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How does it feel you ask? The new X1 model is similar in feel to the old SD-01. It fits nicely in between the New SD-01 and the softer SD-05. Or relative to other manufactures, it is similar to a ProV1. So, this small group decided to set out and change the way golfers bought their equipment. Great gear, but without all the BS – just solid equipment that performed and didn’t cost a small fortune. Enhanced overall performance by improving ball speed, increase in distance through the bag and an improved softer feel for more responsiveness off the club (particularly the shorter clubs and putter). By eliminating extra layers of cost from the traditional golf business model, you save around 40-50% without sacrificing performance, quality or durability.

HPF mantle for optimised driver spin and increased carry distance - New formula cast urethane coverAs we all know everyone's swing is different so robot testing will only off suggestions for a 'robotic swing'. Since we can't all swing it like Adam Scott, it's best to try several out – there will be a Seed for your game. I really didn’t like what I was seeing. Performance and innovation were stagnating, yet prices kept going up. Design was driven more by market share gains and everyday players were seen as sales targets. The marketing departments had taken over. I was in danger of becoming just another sales spruiker, toeing the company line at the expense of what was best for real golfers.” Seed was founded on a simple concept... premium performance, tour grade golf equipment shouldn't be expensive.