Cerar, Gregor (31 July 2012). "Ustanovitelj Red Bulla s slovenskimi koreninami"[The Founder of Red Bull with Slovenian Roots]. Dnevnik (in Slovenian) . Retrieved 24 October 2022. a b c Bysouth, Alex (13 August 2020). "Leipzig – Germany's most divisive club". BBC News. Archived from the original on 27 November 2021 . Retrieved 22 September 2021. As one small 8.4-ounce (260-ml) can of Red Bull provides 75 mg of caffeine, drinking more than 5 cans per day could increase your risk of caffeine overdose ( 2). Archrival | Red Bull Racing in NASCAR". Archrival. Archived from the original on 9 March 2017 . Retrieved 8 March 2017. It's Your Health – Caffeine". Health Canada. 13 April 2012. Archived from the original on 23 December 2014 . Retrieved 24 November 2014.

a b Krausz, Tibor (28 July 2018). "The Red Bull story: how world's top energy drink began in Thailand, but it took an Austrian to make it a global phenomenon". South China Morning Post. Archived from the original on 11 March 2019 . Retrieved 5 February 2019. Brazil – Red Bull Brasil". us.soccerway.com. Archived from the original on 29 March 2019 . Retrieved 8 March 2017. a b c d Eder, Marton (23 October 2022). "Reclusive Red Bull billionaire Dietrich Mateschitz dies at 78". The Sydney Morning Herald . Retrieved 23 October 2022.Marketing with wings: Dietrich Mateschitz and the art of branding". European CEO. 16 October 2013. Archived from the original on 9 May 2014 . Retrieved 10 June 2014. Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. [71] However, as of 2021 [update], it is on sale in all 27 member states of the European Union and in 171 countries around the world. [72] [73] Mit 78 Jahren verstorbenBericht: Red-Bull-Boss Mateschitz lehnte Chemotherapie ab". focus.de (in German). 24 October 2022. Energy Drink Market Share". www.t4.ai. Archived from the original on 22 April 2023 . Retrieved 22 April 2023. Seidl, R.; Peyrl, A.; Nicham, R.; Hauser, E. (18 March 2000). "A taurine and caffeine-containing drink stimulates cognitive performance and well-being". Amino Acids. 19 (3–4): 635–642. doi: 10.1007/s007260070013. PMID 11140366. S2CID 21581385.

Over the years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. [61] Alford C, Cox H, Wescott R (2001). "The effects of red bull energy drink on human performance and mood". Amino Acids. 21 (2): 139–50. doi: 10.1007/s007260170021. PMID 11665810. S2CID 25358429.

Sanchis-Gomar F, Pareja-Galeano H, Cervellin G, Lippi G, Earnest CP (May 2015). "Energy drink overconsumption in adolescents: implications for arrhythmias and other cardiovascular events". The Canadian Journal of Cardiology. 31 (5): 572–5. doi: 10.1016/j.cjca.2014.12.019. hdl: 11268/3906. PMID 25818530. Caffeine, taurine, [3] [4] glucuronolactone, [5] [6] [7] sucrose and glucose, B-group vitamins, and water Bernhard, Christian (23 August 2022). "München: Der neue SAP Garden – größer, schöner, teurer". Süddeutsche Zeitung . Retrieved 6 September 2022. Several studies in healthy adults have shown that drinking one 12-ounce (355-ml) can of Red Bull significantly increased blood pressure and heart rate levels within 90 minutes and up to 24 hours after consumption ( 6, 7, 8, 9).

EFSA Panel on Food Additives and Nutrient Sources added to Food (2009). "The use of taurine and D-glucurono-γ-lactone as constituents of the so-called 'energy' drinks". The EFSA Journal. 935 (2): 1–31. doi: 10.2903/j.efsa.2009.935. Archived from the original on 19 October 2015 . Retrieved 4 May 2012. While the exact composition varies by country, additional ingredients in Red Bull include sugar, carbonated water, baking soda, citric acid, magnesium carbonate, glucuronolactone, and artificial colors and flavors ( 1). Other than giving you an instant energy boost, Red Bull has a positive effect on cognitive performance as well as improving reactiontimes. Neate, Rupert (23 November 2020). "Red Bull pays out €550m to founders, including family of drink's inventor". The Guardian. Archived from the original on 1 November 2021 . Retrieved 1 November 2021. Whereas Red Bull has a total of 110 calories per serving, which is not a lot but considering that it’s not the only thing you’ll be having in a day, the calories in Red Bull can harm your health.Richards G, Smith AP (June 2016). "A Review of Energy Drinks and Mental Health, with a Focus on Stress, Anxiety, and Depression". Journal of Caffeine Research. 6 (2): 49–63. doi: 10.1089/jcr.2015.0033. PMC 4892220. PMID 27274415.

From the fifth division to the UEFA Champions League semi-finals in 11 years: the history of RB Leipzig". Bundesliga . Retrieved 23 October 2022. DeVito, Lee (6 August 2014). "Meet the creative minds behind the Red Bull House of Art's Cycle 8". Detroit Metro Times. Archived from the original on 14 August 2021 . Retrieved 15 September 2021. Geiß KR, Jester I, Falke W, Hamm M, Waag KL (February 1994). "The effect of a taurine-containing drink on performance in 10 endurance-athletes". Amino Acids. 7 (1): 45–56. doi: 10.1007/BF00808445. PMID 24185972. S2CID 33259003. F. Schuetze, Christopher (24 October 2022). "Dietrich Mateschitz, Creator of the Red Bull Empire, Dies at 78". The New York Times . Retrieved 25 October 2022.Red Bull's international marketing campaign is largely linked to extreme sports. These range from motorcycle racing, such as MotoGP, Dakar Rally, [84] motorcycle speedway, mountain biking, [85] aerobatics, BMX, [86] motocross, [87] windsurfing, [88] snowboarding, [89] skateboarding, [90] kayaking, [91] rowing, [92] wakeboarding, [93] cliff-diving, [94] parkour, [95] surfing, [96] skating, [97] freestyle motocross, [98] rallycross, [99] Formula1 motor racing [100] and NASCAR racing [101] to breakdancing. [102] Red Bull uses music and video games, and has enlisted celebrities, such as Eminem (sponsoring the Red Bull "EmSee Battle Rap championships"). [103] It hosts events such as art shows and the " Red Bull Flugtag" (German for "flight day" or "flying day"). [104] One 5-day test-tube study found that exposing human tooth enamel to energy drinks for 15 minutes, 4 times a day resulted in significant and irreversible loss of tooth enamel ( 17). Caffeine content Red Bull". redbull.com. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. While safe doses of caffeine vary by individual, current research recommends limiting caffeine to 400 mg per day or less in healthy adults ( 28). Let’s take a closer look at the table below for more details on the B-Vitamin content of Red Bull. Components