We celebrate Aboriginal and Torres Strait Islander stories, traditions and living cultures; and we pay our respects to Elders past and present. For example, if you are passionate about drawing, and you believe you’re good at it, then why not follow Paul Jarvis’ path and try a career in web design? Unfortunately, as Starbucks’ popularity grew in the early 2000s, the chain lost sight of this original goal and tried to be everything to everyone.

I used to answer a lot of questions about productivity on Quora and it brought me a lot of new readers (hit me up if you are one of them! Autonomy – gaining more control over your career path, without obeying to external agendas, like the one of an investor.

Building relationships can require sacrificing some short-term profit/sales, but will pay back over the long term. If you’re a company of one, your mindset is to build your business around your life, not the other way around. Companies of one earn money off of their products, which means that they have a passive income as well.

More means more staff, more departments, more expenses, more meaningless meetings, more distractions, and eventually more dissatisfaction that can lead you to bankrupt, not more business. Thanks to Jarvis’s many experiences, examples, and practical steps, it sure feels like the definitive guide to solo entrepreneurship. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. And that is because these “company of one principles” mean self-sufficiency and more autonomy—and that is precisely what most employees, executive leaders, board members, and corporate leaders want today. Individuals can be "companies of one," outsourcing or hiring contractors when they need to, but effectively keeping their companies small and manageable while still being successful.However, there is a small problem with that, you can only make this concept a reality if you are passionate about something that is marketable. The autonomy and control you get in a company of one also require to actually be competent at what you do. Autonomy and Control: Being a company of one puts you in control—you are the one who makes the deadlines, and the one who accepts/rejects offers. Toate sfaturile sunt din experiența proprie a autorului, având la rândul său o companie minimalistă, încă din anii ‘90. If you're already a company of one and have decided this is how you want to stay, there's not much to learn from this book.

Together with "It doesn't have to be crazy at work", those two books supported me in my decision to actually start moving towards my personal Company of one. We tend to connect success with large corporations and formal dress code, but since the internet took over, and people can now work from everywhere they want. We honour Aboriginal and Torres Strait Islander peoples' continuous connection to Country, waters, skies and communities. Deliberately putting upper bounds on goals allows you to build safety margins and have sustained growth rather than crazy short-term growth.Having a "company of one", I started this book really excited on reading about people that think like me: you don't have to have a never-ending growth to be successful and lead a well-balanced life.