Testimonials are another great way to show media professionals the impact and effectiveness of your brand or product. Mission statement (a short declaration that includes the purpose of the company, whom it serves, the problem it solves, the product or service it provides or any other element that is essential to its core message) A media kit is also known as a press kit. It's a set of promotional materials to provide information to members of the news media to help them write articles. Without it, you could miss out on some brilliant media opportunities which will lead to more and more opportunities for building your expert status and professional reputation.

Give writers everything they need to know to tell your brand’s short history— but keep it simple. This is not an eBook or blog post about your brand. Your company history section in your media kit should be a paragraph or two about your origin story, mission, and vision. Add any huge milestones in bullet-point fashion to make it more digestible. Here's some good news: most of the content and creative assets you need to create your press kit likely already exist. Windows Media Format (ASF) and other formats video and audio formats including MPEG, WMA, AAC, FLAC, ALAC, AMR, H264, H265 and Dolby digital audio codecs. Your dose needs may change if you have unusual stress such as a serious illness, fever or infection, or if you have surgery or a medical emergency. Tell your doctor about any such situation that affects you. Reporters love to use numbers, so give them anything you have. If you have revenue, customer totals, or social followers you can share, add it here.

Media Kits, Check. Everything Else, Pending

Spotify shows us that general press kits are great for your business to have, but are also relevant for things like product launches or specific business tools. 3. Delta Airlines Journalists will especially appreciate portraits of your management team. They're most likely to cover stories involving people, so show them the people they'll want to write about.

GearJunkie’s Media Kit: GearJunkies starts with a stat on reaching millions of people before name-dropping brand partnerships with REI, Patagonia, The North Face, and more. They provide case studies, advertising specifications, and past collaborations. Headshots (head and shoulders, with an approachable expression and highly representative of your positioning statement). Non-verbal cues are huge in making first – and lasting – impressions. Ask others what messages they’re getting from your headshots as media personnel and your target audience will be getting them, too Group Policy for removable disks: This feature is not available in the N edition of Windows 10 Pro.Canva Pro users have the ability to create a Brand Kit which stores their brand assets like logo, fonts and palette into their team folder, ready to be applied across all designs. Add some stunning visuals to your media kit Another benefit is brand protection. If a reporter or blogger is desperate to ship a story, they might not do their due diligence in finding the proper logos, taglines, statistics, and graphics. They could possibly use (and this happens more often than you’d think) an old logo and outdated information about your brand. Sounds like a lot, right? More isn’t always better, though, which is why we’ll guide you through the essential elements later in the “How to Make a Media Kit in 2023” section.

While you can build a media kit from scratch, we recommend saving time (and preventing design headaches) using a free media kit template. These templates give you a framework for building a media kit—you’ll just pop in your copy and swap in your assets.International football influencers The F2 highlight past campaigns, putting reputable brand names and logos front-and-center. They also note key engagement statistics for these campaigns Testimonials