It claims to be a universal, true red that can work on all skin tones that gives full coverage in one swipe.

On March 13, 2011, Gaga created a video that was uploaded to M·A·C Cosmetics' official YouTube page announcing the Masterpiece Project. Removal Tip: When removing with an oil based cleanser, clean inward to avoid a mess around the mouth. The liquid lipstick's main draw is that it dries super glossy (think: ultra-shiny latex lips) and doesn't budge once you apply it. Lady Gaga’s high-performance liquid lipstick takes the idea of longevity to unheard-of new heights — leave it to Gaga to elevate a perfectly great lipstick to icon status level.

May Contain/Peut Contenir: +/- Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 42090 (Blue 1 Lake), Ci 19140 (Yellow 5 Lake), Ci 15985 (Yellow 6 Lake). VIVA GLAM were products by M·A·C Cosmetics with which 100% of the sales benefit the M·A·C AIDS Fund. Atomic Shake Long Lasting Liquid Lipstick a revolutionary vegan, longwear shine, transfer-proof liquid lipstick that delivers high-impact colour with a glossy, vinyl finish that lasts all day. The red is super flattering and glides on easily, which I've found difficult with other red lipsticks. Imagine going to dinner and being able to wear a shiny red lip and have it not budge the entire meal!

Over the following several months, Nicola Formichetti released videos describing the project as well as giving updated information about it. The lipsticks featured the singer's signatures on the twist tube as well as on the boxing, a unique new marketing strategy to differentiate these products from past VIVA GLAM items.If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag.