Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment. The result? Serie Expert Metal Detox offers a 3 step professional protocol to eliminate metal build up, dramatically minimising the risk of breakage by 87%* and ensuring a reliable colour result every time.

If you’ve got your finger on the wellness pulse, you test your heavy metal levels at least yearly. You don’t need to be a celery-drinking, crystal-toting health fanatic to know that, whether through diet or environmental factors, the body retains heavy metals that medical practitioners say can cause health ailments like excessive lethargy, headaches, and allergies. The hair also retains metal buildup through regular washings (not to mention foils from highlights and straightening chemicals, too)—there are, no doubt, a certain level of metals in your water. (The amount of heavy metal buildup on your hair varies geographically; for instance, London is amazing for hair— limestone-rich, less metal deposits—while Los Angeles is nothing short of a healthy hair nemesis, due to added ammonia and chlorine. And who knows how much self-tanner has seeped into the water from Malibu?) This metal residue will also cause your hair color to grow dull or green-ish, and can lead to damage. Recognizing the metal buildup is one thing—getting rid of it is another. Inaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes.

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Gently remove the presence of metal after the colour service with the L’Oréal Professionnel Metal Detox Shampoo. Metal Detox consists of a 3 step in-salon protocol used by your professional colourist during a lightening or colouring service, followed by a 2 step at-home protocol to be used under guidance from your salon stylist. Collectively, these include the Metal Detox Pre Treatment Spray, Metal Detox Shampoo, Metal Detox Conditioner and Metal Detox Mask. To discover whether you could benefit from removing and prevent metal build up in hair, ask your hair care professional at a salon near you about Metal Detox. 1 The Metal Detox system works to remove copper particles, keeping blondes bright and fresh and brunettes radiant and true to tone.

The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. Start with 1-2 pumps and spread evenly from mid-lengths to ends. Add more as needed depending on length. Do not rinse. Apply daily on dry or towel-dried hair. Warm 1 or 2 pumps in the palm & spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry. The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.** Thanks to our collaboration with the Ioannina University, we identified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved and the oxidant gets to fully do its job – Charlotte Feltin – Head of L’Oréal Haircare LaboratoriesHow L’Oréal Professional’s Curl Expression range can benefit your clients with curls, coils & waves The degree to which this occurs is very dependent on geographical location, from country of residence to regional differences. High concentrations of metal in hair1 can be found in 90% of the population of certain European countries. You may never have thought about it before, but the very water you use in your salon could be impacting your colour, balayage, and lightening results. After 7 years of research, L’Oréal Professionnel have discovered that excess copper found in water can leave hair more prone to breakage during colouring and pre-lightening and can directly impact colour vibrancy. Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.