With so many options available, it can be hard to narrow down the right formula for your hair. To help you choose, Vogue has rounded up some of the best purple shampoos below.

The Best Purple Shampoos For Brightening Up Your Hair

Before using a purple shampoo, wash your hair with a clarifying shampoo to remove product build-up. Residue from other products could prevent the purple tones from absorbing into your hair. Purple shampoos are not all the same shade of purple. They range in hue from light lilac to rich violet.

How to use purple shampoo

A powerful toning formula, the Redken Color Extend Blondage Express Anti-Brass Mask helps to correct unwanted yellow, while a combination of emolients and glycerine will leave your hair hydrated and shiny. As well as drying the hair out, overuse can also lead to product build-up. “You should only use purple shampoo when needed,” says trichologist Hannah Gaboardi. “Using it too often can create product build-up and can make your colour look very dull. Gaboardi recommends using it once a week or once every two weeks depending on how your hair is looking and feeling. What are the best purple shampoos for your hair? If your hair needs more glow and strength, a purple shampoo that contains hydrolyzed silk protein is for you. Silk protein, also known as silk amino acid, is extracted from silk and has a great ability to retain water, as it is known to retain 10,000 times its weight in water!

LIVE Silver Shampoo, Purple Neutralising Shampo Schwarzkopf LIVE Silver Shampoo, Purple Neutralising Shampo

Depending on your hair colour, LIVE Silver Shampoo can replace your regular shampoo or be used as needed to get your blonde bright again. Using LIVE Silver Shampoo more regularly will give bright blondes a more ashy tone. That alone should help you maintain a true hair color, but there’s more: this versatile shampoo also includes blue-violet pigments, which will neutralize any unwanted brassiness on very light hair colors. Finish off your look with a blast of Pantene Pro-V Ice Shine Hairspray to fix your style for hair that’s dazzlingly shiny, every single day. And it’s not just blonde hair that takes a turn for the worse. White, grey, and silver hair can suffer, too. Even brunette hair with highlights can sometimes look brassy.

Blonde, grey or white hair can become yellow and brassy over time. When applied LIVE silver shampoo deposits violet pigments on to the hair to cancel out yellow tones. Purple lovers: no more mixing purple with blue! LIVE Ultra Brights Or Pastel Purple Punk 094 gives you the chance to get a purple punk hair dye without the need to mix and match! A vegan formula suitable for dark blonde or bleached hair to achieve an intense purple hue or, if you prefer, a pastel shade of purple by adding conditioner. Hannah Phillips, co-owner and senior colourist at Bangs hair and beauty salon, says: “A purple shampoo or conditioner is an absolute must as an aftercare product for anyone with dyed blonde hair. They work best on silver or icy blonde hair as they neutralise brassiness, giving a clean tone to the hair,” says master colourist Louise Galvin. “Platinum blondes will see improved brightness and shine, while bleached hair will lose its nicotine tones, restoring purity of colour.” Your hair is unique, so it’s important to treat its individual needs with the right regime, just as you would with your skincare routine.

Schwarzkopf LIVE Purple Shampoo, Vegan, No Yellow, Purple

I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly coloured, and carry on using fortnightly to weekly when you are due a colour top up or have been on holiday in the sun.” Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered! If all you need is a regular maintenance shampoo that won’t shift your color too dramatically, this is the perfect option for you. Light-haired people, here's the holy grail for you! LIVE Silver Shampoo is a silver shampoo that will help people with blonde, grey or white hair keep away unwanted yellowish tones. Its purple colour will neutralise any yellowish or coppery undertones that appear in your hair while nourishing it! You can use it once or twice a week in between your normal shampoos. Simply combine with your usual conditioner. This 100% vegan formula, silicone-free, foaming shampoo will be your best ally to reinforce the structure of your hair and maintain the perfect blonde for as long as possible!If you’re worried about colour transfer you can use commercially available, waterproof plastic gloves LIVE Silver Shampoo is the perfect complement to blonde highlights, balayage, ash, silver and bleached blonde hair. Schwarzkopf LIVE Silver Shampoo will leave your natural, highlighted or dyed hair colour tones shiny and smooth. You will notice your hair structure is strengthened wash after wash. The formula is silicone-free. Some form of heat protection is a must every single time you heat style your hair, whether that’s simply blow drying after a wash or full on straightening or curling several times a week. Excessive heat removes essential moisture from the hair, leaving it drier and more prone to breakage and split ends. Purple shampoos aren’t really known for their cleansing properties. Use a traditional shampoo first, and then follow up with the purple formula. How purple shampoo works Apply colour shampoo to wet hair in place of your normal shampoo as often as you like to refresh or maintain colour vibrancy between colourations or to create soft pastel hues on a light hair base.