Katie Gritt, head of Marketing Communications at Just Play said: “Since we first saw the amazing RUKUSfx we knew there was one partner we had to collaborate with, and that was Diversity. Who better to understand and appreciate the unique features of the product and bring it to life perfectly than the UK’s leading dance group? They have used their creative genius to elevate this amazing product, through fun and exciting content which we are confident will resonate with audiences on all platforms and effectively create a ‘RUKUS’ online. It really is the perfect partnership.” Overall, the children have had so much fun with the RUKUSfx. For something that looks very unassuming when taking it out of the box it has plenty of musical features that provide hours of creative fun and is so easy to use.

When it comes to looking for toys and games for children and teenagers there is plenty of choice available, the hardest part is trying to decide what would be an excellent gift for your children, not just one that they love and enjoy but one that actually gets a lot of use. I think we may have the ideal toy / game / tech item that will really appeal to music and dance loving children and teenagers (in our house it has gone done equally as well with the 10 year old as with the 13 year old). What is this item that kids will love? It is a hand-held motion controlled music maker called RUKUSfx, and it is lots of fun! Built-in Light Features: Of course, no performance is complete without a fantastic light show. That’s why RUKUSfx has a built-in LED display that pulses and changes colours with every move. It’s the perfect way to express your audio- visual talents! Features Items that are not available in store will take 3-5 working days (excluding weekends and bank holidays) to be delivered to your nominated store.

They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. A3) Some cables work better than others. We have found that mono 3.5mm cables work the best with RUKUSfx. RUKUSfx allows users to mix music through movement and will be supported by dance group Diversity with a host of online content. When first using the RUKUSfx device, there will be some practice required. When first using it will probably take a few tries to get the movements perfect and working properly – your moves have to be deliberate or your required action won’t work, but this also allows you to dance around to the music without triggering the RUKUSfx until you make a deliberate defined action. The content will be posted across all of Diversity’s social media platforms, which have nearly two million followers, and will also be shared by lead members of the group on their own social media accounts, maximising the potential reach of the brand. The content will later be available for retail partners to share on their social channels, as well as being used to lead the brand’s paid social campaign leading up to Christmas.

Ashley Banjo, founding member and creative director of Diversity said “RUKUSfx is amazing. It’s not just a toy, it’s a music lovers’ gadget. Enabling kids to have the freedom to mix music through movement as they wish, and let their imaginations run wild, is something Diversity whole heartedly supports. The creative possibilities are endless with this toy – Diversity are big fans of RUKUSfx.” The RUKUSfx is very responsive to movement, reacting straightaway with no lag or delay that we could notice. Changing volume is easy, you just hold down the bottom button as swipe left or right to decrease/increase the volume. There are 5 volume levels to choose from.

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A4) No you cannot. Bluetooth has an inherent delay that would cause issues in the sound quality when playing with RUKUSfx. You don't normally notice this delay when just listening to music, but you would notice your timing being affected while performing a song.

Built-in Light Features: Of course, no performance is complete without a fantastic light show. That's why RUKUSfx has a built-in LED display that pulses and changes colours with every move. It’s the perfect way to express your audio- visual talents!