The gifting of chocolate eggs is the largest and most traditional ritual of the Easter celebration, with 85% of UK adults buying Easter eggs in 2022. This year will see the return of Mars Wrigley’s most popular eggs in a range of sizes to suit various shopper profiles. Although this spring may not resemble the season we’re used to – one thing Mars Wrigley UK knows for certain is that the British public have an enduring love for Easter as it presents the perfect opportunity to gift loved ones, have fun with the family and treat themselves in the process! Orange chocolate has grown +46 per cent versus 2021, when MALTESERS Orange Bunny was the most successful self-eat NPD in value share and sales, so its return will meet the growing consumer demand for this flavour. From mini treats to indulgent luxury eggs, Mars Wrigley UK unveils a host of exciting Easter chocolate treats with something for everyone this spring!

Mars Wrigley’s 2023 Easter portfolio sees the return of seasonal favourites alongside exciting new products, offering a full range from its iconic brands to fulfil all the key shopper rituals at a time of year when chocolate is central to celebrations. With fewer social gatherings expected this Easter, we’ll likely see more Easter egg hunt events hosted at home, alongside Easter activities such as crafting and baking becoming a popular pastime – but maybe hold the Banana bread! The last three weeks in the Easter countdown represent 55% of sales and 70% of traditional egg and egg hunt sales, with 28% of seasonal sales in the last week.Mars Wrigley’s has revealed its Easter product portfolio, which includes the return of seasonal favourites alongside new products. Great for Egg Hunts . Ideal for cake decorating. Suitable for vegetarians. Celebrations Chocolate Easter Sharing Pouch Bag 400g How about an Easter Treat Hunt? Celebrations, Maltesers, mini bunnies and Galaxy Caramel mini eggs make a great reward to an Easter Hunt Personalise your own Easter Cake by decorating it with this Easter Mix We know special occasions will mean more in 2021, which is why Mars Wrigley UK has tailored its Easter portfolio to ensure there is something for everyone throughout the spring season! But wait! The fun and hoppy-ness doesn’t stop there! Also coming to shelves for Easter 2021 is the number 1 most requested product on social media – MALTESERS® White Mini Bunnies.

Mars Wrigley noted that orange chocolate has grown 46% versus 2021, when MALTESERS Orange Bunny was the most successful self-eat NPD in value share and sales, so its return will meet the growing consumer demand for this flavour. Sure to squeeze the excitement out of Brits is the new M ALTESERS ® Bunny Orange. Orange chocolate has grown +20% in the last two years [1] and so we’re confident this zesty makeover will get the shoppers and retailers alike ‘peeling’ good this Easter. The gifting of chocolate eggs is the largest and most traditional ritual of the Easter celebration, with 85 per cent of UK adults buying Easter eggs in 2022. This year will see the return of Mars Wrigley’s most popular eggs in a range of sizes to suit various shopper profiles. The last three weeks in the Easter countdown represent 55 per cent of sales and 70 per cent of traditional egg and egg hunt sales, with 28 per cent of seasonal sales in the last week. Also returning are MALTESERS White Mini Bunnies pouches, the No.1 small sharing novelty shape in value sales, which are in a unique position with 68% of shoppers only buying white bunnies. Egg hunts and gifting