From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups. In fact, rather than selling the character, Lidl Bear has instead been the inspiration for Lidl’s Christmas charitable drive - helping to ensure every child experiences the joy of a beloved toy this Christmas. Lidl Bear’s Toy Bank is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK through the Neighbourly community network. Lidl has launched a Christmas jumper rental service for shoppers, with profits being donated to the NSPCC. It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold.

The 16-second teaser clip, which can be seen across all of Lidl’s social channels, features a family shopping in the seasonal Christmas aisle, with a little girl’s bear getting a lot of attention. You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.”

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The three jumpers, created using upcycled textiles, are inspired by pop culture Christmas icons and are available exclusively under the Lidl x By Rotation collection.

Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent.They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment.

It's even got a brand new design for 2022, but the unmissable Lidl logo is still proudly on display. Also making its grand return after selling out for the past two years is the pigs in blankets pizza, which Christmas dinner fans won't want to miss out on. The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period.

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The rental collection contains all of the German discounter’s jumpers sold between 2020 to 2023, as well as three limited edition sweaters designed in collaboration with slow-fashion specialist Lydia Bolton. The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter.

Premiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon Instead of selling the character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl's Christmas charitable drive; Lidl Bear's Toy Bank

The news follows the discounter revealing the busiest times for shoppers to visit stores over Christmas, as well as its shop opening times during the period. Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 935 stores and 13 distribution centres in England, Scotland and Wales. Lidl Bear’s story begins when a dad accidentally shrinks his Lidl jumper in the wash, and his young daughter has the ingenious idea of putting it on her teddy bear. November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – and it absolutely won’t be on sale in Lidl. Lidl has revealed this year’s iconic Christmas jumper design with a nod to one of the nation’s favourite festive movies as it also teases its Christmas campaign for this year.