When lead designers communicate this effectively, they steer the design team in the right direction. The creative problem-solving approach enhances the quality of the final design and gives the design team an upper hand over their competitors. My eyes and ears are wide open, scouting for opportunities to improve the process or communicate better with my team. How do you respond to a suggestion you don’t agree with, or a question you don’t know how to answer? Using sketches, wireframes, and mockups helps you illustrate your decisions in an easy-to-understand way.

As I read this I thought back to all the times I’d been stubborn as I persisted towards a goal that was no longer relevant. Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. Clear and effective communication of design decisions conveys how well the designers have understood the business requirements and the effort and thought process they used to arrive at the solution.This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. A prerequisite for a good brainstorming session is that the team be clear about the challenges they need to solve and the objectives they must achieve. Greever mentions it often is beneficial to present both near and long-term visions to executives to keep excitement up about the future but show you understand the short-term constraints.

To effectively articulate design decisions, it's important to be confident in your choices, but also open to feedback and willing to collaborate with others.By contextualizing your design choices in this way, you can demonstrate the rationale behind your decisions. In meetings where designs will be presented, it is a good idea to anticipate reactions/objections and create and bring alternatives.

It’s our responsibilities as designers to recognise these insights and encourage forward trajectory — not get hung up on a particular idea or goal that’s since been abandoned. Responding to design feedback requires you to form your words in a way that will yield the best response by staying focused on the goal of the meeting: to get support and agreement to move forward. Starting with why" means that you begin any project or decision by questioning its purpose, its reason for being. It encourages you to analyze the thought process and reasoning behind your decisions and gives you insights on how to present the information to the client most effectively. Much of the content is the same, but the activities and level of interaction is limited by the online format.When decisions are well articulated by designers, clients understand the thought process behind each choice and the designers’ intent. Articulating design decisions is a crucial soft skill for a designer to be effective and successful. This helps clients understand the reasoning behind your choices and how it aligns with their business goals. This means that you may have an incredibly innovative and problem-solving design, but you may not get the support you want or need because you can’t speak about the design or the reasoning behind it in an effective way. For all the key decisions, we document and explain how it impacts the user experience and makes users’ journey easier.