The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Kit out your controller fiend and their crew mates in our Among Us essentials like our logo tees and hero hoodie. Your little ones can rest assured that there are no imposters amidst our Among Us kids clothing must-haves.

But the Balenciaga x Fortnite collaboration isn’t just about marketing each brand to a new demographic—it’s about building a new shared language of creativity.Each outfit has transformational properties—as gameplay progresses and changes, Banshee’s suit lights up red, and Ramirez’s sequins glitter from silver to gold. Users who make a purchase and play in their new Balenciaga looks can also submit photos of their characters to be included on virtual billboards within the Fortnite town square. Grab the building blocks to comfy, console-appropriate outfits with our Minecraft kids clothing offerings. The expansive partnership has obvious benefits for both the luxury maison and the video game: Balenciaga will meet a new audience of engaged players, and Fortnite will enter into the high-fashion lexicon.

Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Balenciaga’s Fortnite partnership puts the brand into the hands of millions of dedicated players with a relatively low barrier to entry. Available exclusively at Primark, let them take their pick from our colour block hoodie and jogger matching set to our striking logo tees and sweatshirts. Pushing fashion into new dimensions has been Gvasalia’s mission since his first collection at Balenciaga, and with a fully realized virtual world within Fortnite, he’s doing what few other designers have ever done before: exploring the metaverse in a more democratic way. Afterworld, the video game designed to present Balenciaga’s fall 2021 collection, was made using Epic’s Unreal Engine.In addition to wearing Balenciaga in the game, Doggo will star in three-dimensional video billboards around the world wearing a Balenciaga x Fortnite hoodie and jeans, the brand’s signature swooping sunglasses sitting high on his pug nose. It’s the first time Fortnite has welcomed a high-fashion brand into its world but not the first time Balenciaga and Fortnite’s owner, Epic Games, have worked together. Louis Vuitton and Nicolas Ghesquière embarked on a similar partnership in 2019 with League of Legends.

They can scan the QR code on the tags and inside labels of their new Minecraft must-haves to unlock an exclusive skin! Our black and red colour block hoodie and jogger loungewear co-ord is the perfect race-ready outfit whatever track you’re tackling.His latest project transformed the brand’s popular Speed sneaker into a pickax and made its star model into a dog. Three other popular Fortnite characters are also getting Balenciaga makeovers in the game: Banshee wears a tiger-striped bodysuit; Ramirez has a sequined top and tattered jeans; and Knight, very aptly, wears Balenciaga’s armor boots with a hoodie and shorts. From there, we have continued to be inspired by the creativity of Unreal and Fortnite communities,” said Gvasalia in a statement. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers.