In 1880 Henry Weston first started crafting cider from the bitter-sweet apples grown on his farm in Much Marcle, Herefordshire. Jeremy: After 16 years working in drinks marketing, I was ready to spread my wings and start my own business. Matt and I got together as we had a shared vision of creating a spiced rum.

Music is the inspiration. We’ve tried to create a premium all-natural spirit that embodies a sense of optimism and adventure – which for us is twinned with the places and times people come together to share in great music.Co-founder of the business, former St Austell Brewery marketing director Jeremy Mitchell, said: “Having worked in drinks marketing and hospitality for much of my career, I’d always wanted the opportunity to start up a new business and create a brand from scratch.

The recent events of the last 18 months meant we had a once in a lifetime opportunity to fulfil an ambition to create a brand totally from scratch, inspired by our shared passions, that we thought other people would also enjoy. While many products like to tell you how old they are, we are proud to tell you how new we are. Reflecting a modern, no-compromise, approach to drink quality, we felt that something special needed to be created for the sambuca category – one that nobody was exploring after being distracted by the gin and rum bubble. We're taking steps to do our bit, including calculating our carbon emissions each year so we can reduce our impact on the environment wherever possible. Where we can't remove this carbon just yet, we're offsetting our emissions through Ecologi 💚 So far, we've offset 45 tC02e (tonnes of carbon dioxide equivalent) for our first year of operations 🌿 I also have two sons who are in their own guitar band called The Velvet Hands. All these links to the music industry led me to think about getting more involved in music. I was keen to celebrate and support other musicians and performers who are on a similar path.Today, Henry Westons Vintage Cider is crafted only from apples grown in a single year’s harvest in the three counties of Herefordshire, Gloucestershire, and Worcestershire. The cider is then slowly matured, spending time in aged oak vats, to deliver a smooth and rounded cider. The dark silky texture of Ammazza reflects its luxurious ingredients. Pure Vietnamese Robusta coffee extract, Madagascan vanilla extract and Ecuadorian cocoa are combined with anise and the finest sugars and spirit.