Gen Z-focused Products - Brands are pivoting to Gen Z consumers, creating new product lines and packaging to appeal to their interests. Tapping into the increasing popularity of anime, each social short will target different audiences across gaming, music and sports.

There's no better way to start a day than with a Lynx Shower, leaving you feeling and smelling fresh all day and all night, no matter what. Lynx has unveiled new limited-edition packaging for its iconic Lynx Africa variant as it looks to recruit the next generation of fans and bring the iconic scent to Gen Z.Consumer Goods - Brands are tapping into nostalgia to connect with consumers and create a sense of familiarity and comfort. uk is intended for informational purposes only and has not been evaluated by any regulatory body in any country. To create talkability and sharability, using some slick arial photography and Creative Tech trickery, we 'turned' Dublin's iconic landmark, The National Convention Centre, into a colossal can of Lynx Africa. T phrase aims to resonate with the Gen Z audience by aligning with their culture through the use of their own language. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market.

UK Lynx Africa has sold over 400m* units since hitting the shelves in the UK (across Bodyspray, shower gel and antiperspirants). Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area for G. This great smelling LYNX aerosol deodorant spray comes in an infinitely recyclable can – fresher you, cleaner planet. Join 322,522 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us.

It was big - The National Convention Centre (which holds 8,000 people) could be filled 54,000 times with the amount of Lynx Africa ever sold. From the moment they wake up and get ready, to the end of a night out, Lynx gives guys the tools to express what makes them authentic, and ultimately attractive to the world around them.This same track was previously featured in a 2018 ad campaign for the airline Virgin Atlantic around the same time that the track itself was released.