It may seem like magic, but Stayfresh’s genius is all thanks to the porous, food safe, natural Japanese stone powder suspended in the polythene film; the powder absorbs ageing ethylene gases that most fruit and veg release, and the bags let the contents breathe, creating an environment that helps produce stay fresher for far longer. The surface of the bags is also treated to prevent any build-up of moisture or bacteria. Saving money and reducing waste, these bags help ensure fresh produce ends up on your plate, rather than in the bin. There’s nothing worse than getting to the end of the week and finding your recently fresh, vibrant and full-of-tasty-potential veg has been reduced to a brown, mushy mess, destined for the compost heap – what a waste, of both food and money! With Stayfresh Longer Bags, you can buy larger quantities of your favourite vegetables, confident that when you come to use them, they’ll still be as fresh as the day you bought them – even a week or two later.