Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future. Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink.

I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Featuring autumnal flavours, the spirit is perfectly in time for Bonfire Night, as it officially went available today in Asda stores across the country.Now, you may think this is limited-edition just like other seasonal spirits. But you’ll be glad to know that the Sliced Apple Rum is a permanent item. So, this means you can have this refreshing booze all year round. You should be able to find it in the liquor aisle of your nearest store or get it online. It comes in a 750-ml bottle with 35% ABV.

Captain Morgan Sliced Apple Spirit Drink is available in Asda stores across the country now, with a wider roll out in other retailers due next Spring. Using a jigger, measure 50ml Captain Morgan Original Spiced Gold and 125ml apple juice into the glass. Captain Morgan Original Spiced Gold & pineapple juice mix together to create a fruity drink that’ll transport your tastebuds to a faraway land. Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Laura: An Innovation Commercialisation Manager needs to work with stakeholders across the business daily and meet tight timelines to get all aspects of a launch ready for our live date. This includes working with Supply, Finance, Brand, Shopper, Category and Sales and Activation teams. You touch all areas of the business when you launch an innovation, so you get immense insight into all aspects of the Diageo business. You need to be super organised and be able to work at speed to meet deadlines.Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch. So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit?